Money, Marketing & Growth 2026 Episodes

I sit down with consultant and “kick-ass marketer” Megan Killion to unpack why so many MSPs chase leads, revenue, and endpoints while staying miserable and barely profitable. We dig into building a business you’d actually buy, diagnosing where growth is really stuck, and using real client conversations and AI to drive intentional, sustainable marketing.

I sit down with Robin Robins to tear apart the myths MSPs believe about marketing, pricing, and growth, and dig into what actually moves you from referral-dependent to building a profitable, sellable business. We get real about self-doubt, bad packaging, weak follow-up, and why you must own your strategy instead of bouncing from one “easy button” vendor to the next.

Most MSPs roll out new services by buying a shiny tool, slapping on a price, and then wondering why nobody buys. I brought back industry legend Rayanne Buchianico from ABC Solutions to walk through a better playbook, using her Goldman Sachs 10,000 Small Businesses lessons to help you assess risk, define customer pain, and know if a service will actually make you money before you launch it.

I sit down with Tim Fitzpatrick from Rialto Marketing to talk about why most MSPs don’t really have a lead problem, they have a broken marketing engine problem. We get into strategy vs tactics, niching, referrals, and how to stop leaving money sitting in your existing client base.

I sit down with Dori Spade from Call to Action LLC to break down how she helped MSPs jump their close rates from the industry‑standard 25 percent to a consistent 70 percent by closing the “trust gap” between prospects and providers. We dig into her Seamless Sales Delivery Model, how to align sales, service, and client success, and why you should fix your sales process before you throw more money at marketing.

I sit down with fractional CMO and CRO Dave Scott to call out the worst MSP marketing advice, why “doing something is better than nothing” is a lie, and how to know when it’s time to stop DIY and invest in real growth leadership. We get honest about owner mindset, broken businesses, and practical ways smaller shops can use AI, VAs, and a clear brand script to finally get past that stubborn 1 million mark.

Most MSPs don’t really have a leads problem; they have a “nothing actually happens” problem when prospects find them and never hear back. In this conversation with Nate Freedman from Tech Pro Marketing and MSP Sites, I dig into practical MSP marketing strategies, from SEO and Google Ads to human-to-human outreach and turning one-off projects into long-term recurring revenue.

Clients are not firing MSPs because of bad tools; they are walking away because they feel ignored, unseen, and “not important.” Lisa Shorr joins me to show how better soft skills, branding, and intentional AI use can turn your team into high‑trust, client‑facing pros who keep MRR growing instead of leaking out the back door

I sit down with my friend Colin Knox from Gradient to talk about where MSPs are leaking revenue, how Managed Billing Reconciliation actually protects your margins, and why so many of us still struggle to show up consistently in our marketing. We also get real about AI-driven content, social media “autopilot,” and the lies we tell ourselves about growth as MSP owners.

In this episode, I kick off our Money, Marketing & Growth Month with a candid conversation with Laura Johns, founder of The Business Growers and host of the “Get More MSP Leads” podcast. We get real about why so many MSPs keep throwing money at random tactics—Google Ads, canned social, cold-calling vendors—without ever building a true growth engine underneath.

I walk through a real client project that pushed me into the cloud with VULTR instead of AWS or Azure, and then pull back the curtain on what’s really happening with vendors, margins, commissions, and partner programs in our world. Along the way, I talk about SLIDE vs Datto, AppRiver’s partner changes, solo tech “trunk slammer” stigma, Money Marketing and Growth Month, and how I’m keeping MB Systems steady while the industry keeps shifting.