Tim Fitzpatrick

Tim Fitzpatrick Profile Photo

B2B Revenue Accelerator

Tim is an entrepreneur/business owner with marketing and growth expertise. He has 25+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping MSPs & B2B professional service firms build and manage their marketing engine to get where they want to go faster. He believes marketing shouldn't be difficult. But, you must remove your revenue roadblocks to grow consistently and predictably.

Building Your MSP Marketing Engine (EP 1015)
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May 28, 2026

Building Your MSP Marketing Engine (EP 1015)

I sit down with Tim Fitzpatrick from Rialto Marketing to talk about why most MSPs don’t really have a lead problem, they have a broken marketing engine problem. We get into strategy vs tactics, niching, referrals, and how to stop leaving money sitting in your existing client base.
Targeted Marketing Tips for MSPs (EP 797)
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April 3, 2025

Targeted Marketing Tips for MSPs (EP 797)

Tim Fitzpatrick of Rialto Marketing joins Uncle Marv to discuss how MSPs can build a powerful marketing engine that drives predictable growth. He emphasizes the importance of strategy, planning, and leadership in creating effective marketing systems while sharing actionable advice on targeting ideal clients, crafting compelling messages, and leveraging AI tools like ChatGPT. This episode is a must-listen for IT professionals ready to move beyond referrals and scale their businesses.
618 Strategic Marketing for MSPs
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April 16, 2024

618 Strategic Marketing for MSPs

Say goodbye to the days of wasted resources and hello to strategic marketing that spotlights your MSP's unique strengths. Uncle Marv sits down with Tim Fitzpatrick, founder of Rialto Marketing, to discuss the importance of developing a strategic marketing plan for MSPs.
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