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Nate Freedman is the CEO of Tech Pro Marketing and founder of MSP Sites, where he’s on a mission to turn IT companies into marketing-led growth machines. Known for blending direct-response marketing, aggressive experimentation, and real-world MSP sales psychology, Nate has helped hundreds of managed service providers generate leads through webinars, SEO, paid ads, outbound campaigns, and conversion-focused websites that act more like sales systems than digital brochures.
An Inc. 5000 agency owner and one of the voices pushing MSPs to think bigger about growth, Nate is known for challenging industry norms, sharing brutally practical advice, and building systems that prioritize revenue over vanity metrics. His work combines lessons from the worlds of direct response, SaaS, sales, and creator-led marketing, all adapted specifically for the MSP space.
Most MSPs don’t really have a leads problem; they have a “nothing actually happens” problem when prospects find them and never hear back. In this conversation with Nate Freedman from Tech Pro Marketing and MSP Sites, I dig into practical MSP marketing strategies, from SEO and Google Ads to human-to…