Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
Uncle Marv's IT Business Podcast (Products, stories, and ti…
The IT Business Podcast is a show for MSPs (Managed Service Providers) and IT Professionals providing business network support and managed services. Each episode delivers products, stories, and tips that help the MSP and IT Pro run the business better, smarter, and faster, covering everything from pricing and packaging to operations, tools, and service delivery. You’ll hear candid conversations with working MSP owners, system admins, vendors, and industry leaders who share what’s actually working in the field, including hard lessons, success stories, and the occasional “what not to do.” Topics regularly include managed services best practices, cybersecurity and compliance, Microsoft 365 and cloud, automation and documentation, vendor selection and stack building, plus the day-to-day realities of running a modern IT business. Hosted by longtime IT business owner and podcaster Marvin “Uncle Marv” Bee, the show blends real talk, practical advice, and a lighthearted tone so the MSP and IT Pro behind the network can learn, laugh, and get better every week.
June 18, 2026

Build An MSP You’d Buy with Megan (EP 1024)

Build An MSP You’d Buy with Megan (EP 1024)
Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
Build An MSP You’d Buy with Megan (EP 1024)

I sit down with consultant and “kick-ass marketer” Megan Killion to unpack why so many MSPs chase leads, revenue, and endpoints while staying miserable and barely profitable. We dig into building a business you’d actually buy, diagnosing where growth is really stuck, and using real client conversations and AI to drive intentional, sustainable marketing.

Megan shares her journey from running a 30-person agency to shifting into Pisces Growth Consulting after a cancer diagnosis forced her to rethink what kind of business and life she actually wanted. She talks candidly about the difference between building a business versus just monetizing a skill, the trap of being an “accidental business owner,” and why many MSPs are trying to replace themselves in all the wrong places.

We get into the “lead gen fallacy” and why “I just need more leads” is usually code for deeper problems around positioning, offer, pricing, sales process, and client fit. Megan walks through how she helps MSPs score client quality beyond MRR, clean up bad-fit clients, and stop underpricing services so they can focus on profit, happiness, and building a business they’d actually buy themselves.

=== Chapters

  • 00:35 Welcome to Money, Marketing, Growth
  • 02:36 Exit Plans and Cancer
  • 04:49 From Agency to Consulting
  • 12:21 Rethinking MSP Growth
  • 16:28 The Lead Gen Fallacy
  • 22:17 Profit Over Revenue
  • 29:22 Diagnosing Growth Problems
  • 35:27 Content From Real Conversations
  • 39:45 Kick-Ass Marketer Origins
  • 44:57 Be Honest, Be You

=== Guest: Megan Killion, Pisces Growth Consulting

=== Companies / Vendors / Products / Books

=== SPONSORS:

=== SHOW MUSIC:

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

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