Build An MSP You’d Buy with Megan (EP 1024)
I sit down with consultant and “kick-ass marketer” Megan Killion to unpack why so many MSPs chase leads, revenue, and endpoints while staying miserable and barely profitable. We dig into building a business you’d actually buy, diagnosing where growth is really stuck, and using real client conversations and AI to drive intentional, sustainable marketing.
Megan shares her journey from running a 30-person agency to shifting into Pisces Growth Consulting after a cancer diagnosis forced her to rethink what kind of business and life she actually wanted. She talks candidly about the difference between building a business versus just monetizing a skill, the trap of being an “accidental business owner,” and why many MSPs are trying to replace themselves in all the wrong places.
We get into the “lead gen fallacy” and why “I just need more leads” is usually code for deeper problems around positioning, offer, pricing, sales process, and client fit. Megan walks through how she helps MSPs score client quality beyond MRR, clean up bad-fit clients, and stop underpricing services so they can focus on profit, happiness, and building a business they’d actually buy themselves.
=== Chapters
- 00:35 Welcome to Money, Marketing, Growth
- 02:36 Exit Plans and Cancer
- 04:49 From Agency to Consulting
- 12:21 Rethinking MSP Growth
- 16:28 The Lead Gen Fallacy
- 22:17 Profit Over Revenue
- 29:22 Diagnosing Growth Problems
- 35:27 Content From Real Conversations
- 39:45 Kick-Ass Marketer Origins
- 44:57 Be Honest, Be You
=== Guest: Megan Killion, Pisces Growth Consulting
- Website: https://megankillion.com
- LinkedIn: https://www.linkedin.com/in/megankillion
=== Companies / Vendors / Products / Books
- MSP GeekCon: https://mspgeekcon.com/
- IT Nation: https://itnation.connectwise.com/
- MSP Sales Playbook (book): https://amzn.to/4oDvThF
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast
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