Own Your MSP Marketing (EP 1008)
Most MSPs don’t really have a leads problem; they have a “nothing actually happens” problem when prospects find them and never hear back. In this conversation with Nate Freedman from Tech Pro Marketing and MSP Sites, I dig into practical MSP marketing strategies, from SEO and Google Ads to human-to-human outreach and turning one-off projects into long-term recurring revenue.
Referrals are slowing down, phones are too quiet, and every vendor swears they have the magic funnel that will fix your pipeline—for a nice monthly fee, of course. Meanwhile, most MSP websites are still glorified digital business cards, and when a real prospect does reach out, that inquiry can sit in an inbox long enough for them to sign with another provider before you even know they exist. In this episode, I sit down with Nate Freedman from Tech Pro Marketing and MSP Sites to talk about what actually works for sub–5 million dollar MSPs that want predictable growth without handing their future over to yet another “black box” agency.
We get into modern SEO (or “search everywhere optimization”), why key phrases beat single keywords, and how MSPs can realistically show up when prospects search terms like “IT services company near me” instead of chasing vanity terms they’ll never rank for. Nate explains how top MSPs think about Google Ads, lifetime value and customer acquisition cost, and why private-equity-backed rollups are willing to pay 80 dollars a click while smaller providers need different, more human strategies to compete. We also talk about directories, Google Business Profiles, inbound call handling, and why speed to lead is still one of the most underrated growth levers in the MSP space.
Chapters
- 00:36 SEO for MSP Growth
- 06:26 Search Everywhere Strategy
- 10:46 Reverse Engineering Search Results
- 15:33 Winning With Marketing Math
- 19:08 Human-to-Human Marketing
- 24:03 Owning Your Marketing
- 27:57 MSP Sites Boot Camp
- 30:12 Speed to Lead Matters
- 33:01 Turning Projects Into Recurring Revenue
- 40:56 Facebook Reels Momentum
=== Guest: Nate Freedman
- Tech Pro Marketing / MSP Sites – https://www.techpromarketing.com
- LinkedIn: https://www.linkedin.com/in/natefreedman
=== Shout-outs
- Paco Lebron: https://www.linkedin.com/in/pacolebron
- Karl Palachuk: https://www.linkedin.com/in/karlpalachuk/
- Mike Bakaic: https://www.linkedin.com/in/michael-bakaic/
- Sean Inman: https://www.linkedin.com/in/seaninman/
=== Companies / Vendors / Products / Books
- MSP Sites – https://mspsites.com
- Clutch (Clutch.co) – https://clutch.co
- UpCity – https://upcity.com
- CloudTango – https://www.cloudtango.net
- Thumbtack – https://www.thumbtack.com
- Gravity Forms – https://www.gravityforms.com
- TechCon Unplugged – https://www.techconunplugged.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
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☕ Support the show: https://ko-fi.com/itbusinesspodcast
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