Lisa Shorr

Lisa Shorr Profile Photo

Image and Personal Brand Strategist

Lisa Shorr owns two successful businesses: Shorr Success and Secure Future Tech Solutions. Certified in Advanced Image Consulting and Corporate Consultancy, Shorr has spent more than 26 years in the sales, marketing, personal branding and, cybersecurity arena. Using her proprietary “Shorr-to-Shine System,” she has coached hundreds of businesses worldwide to build a stronger brand. A sought after speaker, Shorr has delivered professional development and corporate branding workshops and seminars across the country for notable brands including Connectwise, Nextiva, ChannelPro, Kaseya, ASCII and Bryant University Women’s Summit. Her articles on style, career development, and technology have been published in notable publications including PC World, ChannelPro Magazine, MSP Success Magazine, Providence Business News and more. Shorr has styled many professionals on photoshoots, television, and in private settings. Lisa is a Member of The Association of Image Consultants International.

MSP Branding In An AI World (EP 1005)
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May 11, 2026

MSP Branding In An AI World (EP 1005)

Clients are not firing MSPs because of bad tools; they are walking away because they feel ignored, unseen, and “not important.” Lisa Shorr joins me to show how better soft skills, branding, and intentional AI use can turn your team into high‑trust, client‑facing pros who keep MRR growing instead of leaking out the back door
Guest: Lisa Shorr
Look the Part: Video Appearance Tips for IT Pros (EP 830)
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May 28, 2025

Look the Part: Video Appearance Tips for IT Pros (EP 830)

First impressions count—especially on video. Branding expert Lisa Shorr joins Uncle Marv to share practical strategies for MSPs and IT professionals to look professional, connect authentically, and build trust in every virtual meeting. Tune in for real-world stories, actionable tips, and a fresh perspective on how your camera can become your most powerful leadership tool.
Guest: Lisa Shorr
MSP Marketing: Personal Branding with Lisa Shorr (EP 784)
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March 8, 2025

MSP Marketing: Personal Branding with Lisa Shorr (EP 784)

Ready to transform your MSP by focusing on more than just tech? This week, Uncle Marv chats with Lisa Shorr, a branding expert and MSP owner, about the power of personal and corporate branding. Lisa shares how a painful client firing led her to discover the critical role of soft skills and intentional communication in client retention and business growth. It's time to stop viewing your MSP as just a vendor and start acting as a trusted advisor!
Guest: Lisa Shorr
466 Shorr Success Tip: Set Goals for 2023
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Jan. 12, 2023

466 Shorr Success Tip: Set Goals for 2023

Lisa Shorr shares some her plans for 2023. Her company Shorr Success helps IT Business Owners turn their teams into a polished brand. We also get some insight into her managed services company, Secure Future Tech.
Guest: Lisa Shorr
451 Why Do Clients Hire Us?
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Oct. 26, 2022

451 Why Do Clients Hire Us?

Guest: Lisa Shorr, Image and Brand Expert with Shorr Success
Guest: Lisa Shorr
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