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Laura Johns is the founder and CEO of The Business Growers, a marketing agency focused on helping MSPs and IT service providers build real, repeatable growth systems instead of one-off campaigns. With a background as a marketing leader and fractional CMO, she specializes in full-funnel strategy—combining positioning, content, websites, and lead-generation programs tailored to technical businesses. Laura also hosts the “Get More MSP Leads” podcast, where she shares practical, no-fluff advice on turning referrals into predictable pipelines and scaling marketing in a way that supports sustainable business growth.
In this episode, I kick off our Money, Marketing & Growth Month with a candid conversation with Laura Johns, founder of The Business Growers and host of the “Get More MSP Leads” podcast. We get real about why so many MSPs keep throwing money at random tactics—Google Ads, canned social, cold-calling…