Absolute Security Joins Pax8 (EP 1039)
I sit down with Gene Kim from Absolute Security to dig into how their firmware-embedded platform keeps MSP tools installed, self-healing, and recoverable—even when the OS is toast. We also talk about their Pax8 launch, why MSPs matter so much to their strategy, and how this changes the way we think about security, business continuity, and asset management.
Gene Kim brings a channel-first perspective to Absolute Security’s move into the MSP space, after years of working as a reseller and service provider himself. He shares how Absolute grew from the “LoJack for laptops” days into a firmware-embedded platform already present in over 600 million devices worldwide, enabling location, geofencing, and security controls that don’t depend on the OS.
We dig into real-world concerns MSPs have today: increasing attacks targeting providers, management tools being turned against us, and the operational pain of agent drift and offline tools. Gene explains how Absolute can maintain integrity for EDR and RMM agents, auto-heal disabled services, and even restore devices that were wiped via tools like Intune—all delivered with MSP-friendly consumption-based licensing through Pax8. If you’re trying to improve uptime, reduce tickets, and differentiate your security story, this one will get you thinking differently about what “endpoint resilience” should look like.
=== Chapters
- 00:27 Introduction and Radio Row Setup
- 00:42 Meet Gene Kim from Absolute
- 02:39 From Computrace to Absolute Security
- 04:51 Firmware-Based Device Resilience
- 07:33 Pax8 Marketplace Launch
- 09:05 Why MSPs Matter Most
- 10:30 Rethinking Security for MSPs
- 12:39 MSP Breach Risks and Recovery
- 15:46 Working with Firmware-Embedded Tools
- 17:11 Better Inventory and Asset Data
- 20:18 Co-Managed Access and MSP Fit
- 22:18 Future Growth with Pax8
=== Guest: Gene Kim, Absolute Security
- Website: https://www.absolute.com
- LinkedIn: https://www.linkedin.com/in/genekim5/
=== Companies / Vendors / Products / Books
- Pax8: https://www.pax8.com
- Ivanti (formerly LANDesk): https://www.ivanti.com
- SentinelOne: https://www.sentinelone.com
- Datto: https://www.datto.com
- Microsoft Intune: https://www.microsoft.com/microsoft-intune
- Fortune 500: https://fortune.com/ranking/fortune500/
- Dry Bar Comedy: https://www.drybarcomedy.com
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Vice President of Managed Service Providers
Gene Kim is the Vice President of Managed Service Providers at Absolute Security, with a career that spans work as a reseller, value-added solution provider, and MSP before moving into vendor leadership. He is now the public face of Absolute’s push into the MSP ecosystem, focusing on how firmware-anchored endpoint resilience can keep security and management tools running, reduce support overhead, and improve recovery when systems fail. His recent visibility includes conference speaking roles and partner media where he talks about MSP economics, cyber resilience, and the shift from pure prevention to measurable uptime and continuity outcomes.
Absolute Security, founded in 1993 and headquartered in Seattle, has evolved from device tracking and persistence technology into a broader cyber resilience platform embedded in the firmware of hundreds of millions of endpoints. Recent milestones include rebranding as Absolute Security, acquiring Syxsense to strengthen automated endpoint and vulnerability management, and joining the Pax8 marketplace to make its offerings more accessible to MSPs and SMB-focused partners.
