Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
Uncle Marv’s IT Business Podcast: Practical Business Advice…
Running a managed service provider (MSP) or IT services business takes more than technical expertise. You need to win customers, grow revenue, protect profitability, manage vendors, deliver great service, and keep up with a changing IT industry. That’s where Uncle Marv comes in.

Hosted by longtime IT business owner Marvin Bee, aka Uncle Marv, the IT Business Podcast delivers practical business advice, real-world lessons, candid conversations, and industry insights to help MSP owners, IT service providers, IT consultants, system administrators, and technology professionals run their businesses better, smarter, and faster.

Topics include MSP business growth, pricing and profitability, sales and marketing, managed services operations, cybersecurity, compliance, Microsoft 365, cloud services, automation, service desk efficiency, vendor management, technology stack decisions, and customer relationships.

Hear from experienced MSP owners, IT business leaders, industry experts, and technology vendors about what works, what doesn’t, and what it takes to build a stronger IT business. Get an honest look at industry trends, vendor claims, emerging technologies, and the decisions that affect your customers, your team, and your bottom line.

Whether you’re starting an MSP, growing an established IT services company, managing client networks, or looking for better tools and smarter ways to work, Uncle Marv brings the conversation back to what matters: practical knowledge you can put to work.

Run your business better, smarter, and faster.
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Aug. 12, 2026

AI Email Automation with Aportio (EP 1054)

AI Email Automation with Aportio (EP 1054)
Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
AI Email Automation with Aportio (EP 1054)
PitchIT 2026

Susan Nemeth, Co-Founder and COO of Aportio, joins the IT Business Podcast to discuss AI-powered email and conversation automation built for MSP service desks. Aportio helps IT providers reduce inbox backlog, classify and route incoming work, and improve shared-inbox workflows—while also supporting more consistent discovery and pricing for complex customer solutions.

Guest: Susan Nemeth

=== Chapters

  • 00:00 — PitchIT 2026 and guest introduction: Susan Nemeth of Aportio
  • 02:23 — Aportio’s business-productivity platform for MSPs
  • 03:31 — InboxAgent: AI email management for service desks
  • 05:39 — Guided discovery and complex solution pricing for MSP sales teams
  • 06:34 — Shared-inbox automation as a resellable customer solution
  • 07:27 — Aportio’s evolution since its previous PitchIT appearance
  • 10:42 — Internal MSP efficiency versus customer-facing solutions
  • 12:15 — AI automation, agentic workflows, and PSA handoffs
  • 13:40 — Integrations with ServiceNow, Autotask, CRMs, and contact-center tools
  • 15:55 — MSP service catalog, sales enablement, packaging, and pricing

=== SPONSORS:

=== SHOW MUSIC:

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Susan NEMETH Profile Photo
Susan NEMETH

Co-founder

Susan Nemeth is Co-founder, COO, and CFO of Aportio Technologies, with 30+ years of leadership experience across New Zealand, North America, and Europe. She's seen every side of the technology channel - serving on the executive teams of multiple MSPs and vendors, and making IT decisions as a buyer in corporates.
At Aportio, she's shaping its commercial model and go-to-market strategy as technology evolves from conversational to generative to agentic AI.
In her past in the MSP world, as CFO of a NZ$100M revenue MSP, she contributed to doubling EBITDA and achieved an exit value of 2x the offer received 4 years earlier.
She's Chartered Accountant, has been featured in Forbes, and judges the NZ Women in ICT and Reseller News Innovation Awards.

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