Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
Uncle Marv's IT Business Podcast (Products, stories, and ti…
The IT Business Podcast is a show for MSPs (Managed Service Providers) and IT Professionals providing business network support and managed services. Each episode delivers products, stories, and tips that help the MSP and IT Pro run the business better, smarter, and faster, covering everything from pricing and packaging to operations, tools, and service delivery. You’ll hear candid conversations with working MSP owners, system admins, vendors, and industry leaders who share what’s actually working in the field, including hard lessons, success stories, and the occasional “what not to do.” Topics regularly include managed services best practices, cybersecurity and compliance, Microsoft 365 and cloud, automation and documentation, vendor selection and stack building, plus the day-to-day realities of running a modern IT business. Hosted by longtime IT business owner and podcaster Marvin “Uncle Marv” Bee, the show blends real talk, practical advice, and a lighthearted tone so the MSP and IT Pro behind the network can learn, laugh, and get better every week.
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Oct. 13, 2026

TD SYNNEX Builds Its MSP Focus (EP 1087)

TD SYNNEX Builds Its MSP Focus (EP 1087)
Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
TD SYNNEX Builds Its MSP Focus (EP 1087)

Recurring revenue is nice. Recurring profitability is what pays the bills. I sat down with Augie Staub, Director of MSP Sales at TD SYNNEX, at Inspire in Greenville, South Carolina, to talk about the difference. We dug into cybersecurity stack standardization, what makes a vendor offering truly useful to MSPs, and why letting every customer pick a different tool can undermine your business. Augie also explained how TD SYNNEX’s dedicated MSP sales team and new MSP ARC program aim to help partners identify gaps and make better business decisions.

Stop building a different stack for every customer

I asked Augie about selling cybersecurity as a service rather than simply reselling a product. She pointed to a familiar problem: customers request their preferred vendors, and the MSP keeps making exceptions. Her advice was to standardize around technologies you understand, know the industries you serve well, and build something you can deliver repeatedly. The lesson is straightforward: recurring sales alone don’t prove your service model is profitable.

=== Guest: Augie Staab, TD SYNNEX, Director of MSP Sales

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Augie Staub Profile Photo
Augie Staub

Director of MSP Sales

Augie Staub is Director of MSP Sales at TD SYNNEX, where she works with managed service providers to strengthen their service offerings and identify opportunities for business growth. Her background spans cybersecurity, secured networking, vendor management, business development, and go-to-market strategy, including previous roles supporting high-growth technologies at TD SYNNEX.

Augie brings a practical perspective on building a profitable MSP business. She emphasizes standardizing technology stacks, understanding the industries a provider serves best, and evaluating whether vendor offerings genuinely support managed services rather than simply adding another license. She also advocates for peer collaboration and access to knowledgeable people alongside digital purchasing tools.

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