Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
Uncle Marv’s IT Business Podcast: Practical Business Advice…
Running a managed service provider (MSP) or IT services business takes more than technical expertise. You need to win customers, grow revenue, protect profitability, manage vendors, deliver great service, and keep up with a changing IT industry. That’s where Uncle Marv comes in.

Hosted by longtime IT business owner Marvin Bee, aka Uncle Marv, the IT Business Podcast delivers practical business advice, real-world lessons, candid conversations, and industry insights to help MSP owners, IT service providers, IT consultants, system administrators, and technology professionals run their businesses better, smarter, and faster.

Topics include MSP business growth, pricing and profitability, sales and marketing, managed services operations, cybersecurity, compliance, Microsoft 365, cloud services, automation, service desk efficiency, vendor management, technology stack decisions, and customer relationships.

Hear from experienced MSP owners, IT business leaders, industry experts, and technology vendors about what works, what doesn’t, and what it takes to build a stronger IT business. Get an honest look at industry trends, vendor claims, emerging technologies, and the decisions that affect your customers, your team, and your bottom line.

Whether you’re starting an MSP, growing an established IT services company, managing client networks, or looking for better tools and smarter ways to work, Uncle Marv brings the conversation back to what matters: practical knowledge you can put to work.

Run your business better, smarter, and faster.
Choose your favorite podcast player
Apple Podcasts PocketCasts Overcast Spotify Podcast Addict Amazon Music iHeartRadio PlayerFM TuneIn Audible Castbox Podchaser Goodpods Pandora Audacy Deezer Spreaker
June 1, 2026

Launching Services With Rayanne Buchianico (EP 1017)

Launching Services With Rayanne Buchianico (EP 1017)
Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
Launching Services With Rayanne Buchianico (EP 1017)

Most MSPs roll out new services by buying a shiny tool, slapping on a price, and then wondering why nobody buys. I brought back industry legend Rayanne Buchianico from ABC Solutions to walk through a better playbook, using her Goldman Sachs 10,000 Small Businesses lessons to help you assess risk, define customer pain, and know if a service will actually make you money before you launch it.

Money, Marketing & Growth 2026

This one is a fun mix of money, mindset, and real‑world scars from inside MSP financials. I sit down with Rayanne Buchianico, who’s spent decades inside your QuickBooks, PSA, pricing, and procurement, and who just graduated from the Goldman Sachs 10,000 Small Businesses program. We use one of her client stories about an AI rollout to show why features and benefits don’t sell on their own, and why your client has to actually feel the problem before they’ll part with a dollar. Rayanne explains how the Goldman Sachs framework made her map out risk, target customer, market demand, team readiness, and personal goals before green‑lighting a new service, and how she translated that directly into the managed services world.

We also look at the bigger pivot she’s making at ABC Solutions: moving from “just the accounting person” to a strategic back-office partner that understands your PSA, invoicing, procurement, and service mix as one system. She talks about the workbook she’s building for MSPs to test new offerings on paper first, forecast revenue and costs, and figure out if that extra 700K in sales is actually supportable by your people and processes. Along the way we revisit the early days of connecting PSAs to QuickBooks, the messy P&Ls she kept seeing in MSPs, the fatigue your team feels when you constantly change vendors, and how getting clear on your own “why” sets you up for better M&A and exit decisions down the road. If you’re tired of guessing at bundles and hoping a new tool fixes your business, you’ll get a ton out of this chat.

Chapters

  • 00:55 Goldman Sachs Program Insights
  • 05:10 Mapping New Service Rollouts
  • 07:08 Selling the Real Problem
  • 11:30 Assessing Opportunity and Risk
  • 15:05 Turning Framework Into Action
  • 18:02 Applying Lessons to MSPs
  • 22:31 ABC as Strategic Partner
  • 24:03 Building the Service Workbook
  • 27:01 Marketing Comes After Assessment
  • 29:37 Why MSP Accounting Mattered
  • 32:19 Forecasting Before You Launch
  • 34:41 Last Thoughts and Contact Info

=== Guest: Rayanne Buchianico, ABC Solutions, LLC

=== Companies / Vendors / Products / Books

=== SPONSORS:

=== SHOW MUSIC:

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Rayanne Buchianico Profile Photo
Rayanne Buchianico

She-EO

Rayanne Buchianico has devoted her career to the technology industry. She owns ABC Solutions LLC in Clearwater, Florida, a full-service accounting and tax firm since 2005 specializing in technology firms. She is a shareholder in PSA Impact, Inc., helping MSPs make the most of their PSA system by optimizing their systems for efficiency and automation. Rayanne is a partner in Sell My MSP providing valuation and consulting services throughout the process of acquiring or selling an IT service firm. Additionally, she serves on various boards and organizations and participates in social media groups, webinars, channel events, podcasts, and informational articles in various channel periodicals.

Message