Turn Buildings Into ISP Profit (EP 1001)
I sit down with Brian Higgins from Aditum Connect to break down how MSPs can turn multi-tenant buildings into high-margin, white-labeled ISP revenue without becoming full-blown telcos. We walk through the business model, contracts, tech stack, and real-world numbers so you can see exactly how this becomes a long-term, low-touch recurring revenue stream.
Most of us have helped clients “call the carrier” or work with a master agent to bring in a circuit, grab a small commission, and move on. Brian flips that script and shows how MSPs can own the relationship by bringing a bulk fiber circuit into the building, carving it up, and billing each tenant under our own brand—while still leveraging master agents and existing carrier relationships. Instead of letting AT&T, Comcast, or Verizon lock in a 10-year deal and toss a small one-time check to the landlord, this model puts the monthly recurring revenue in the MSP’s column and turns the property owner into a real partner.
Chapters
- 01:06 Welcome to the IT Business Podcast
- 02:37 Embracing Mistakes in IT
- 14:34 Sponsored by ThreatLocker
- 15:41 Introducing Brian Higgins
- 17:13 From MSP to ISP
- 20:19 Understanding the Business Model
- 24:47 The Value of Fiber Connections
- 47:27 Tenant Agreements and Cash Flow
- 51:42 The Journey to ISP Services
- 58:34 Closing Thoughts and Florida Man Story
Guest: Brian Higgins, Aditum Connect
- Website: https://aditumconnect.com
- LinkedIn: https://www.linkedin.com/in/brianwhiggins/
Event
- The Pivotal Point of IT: https://go.acronis.com/itbusinesspodcast
Companies / Vendors / Products Mentioned
- Acronis: https://www.acronis.com
- Microsoft 365 (M365): https://www.microsoft.com/microsoft-365
- Barracuda: https://www.barracuda.com
- MX Toolbox: https://mxtoolbox.com
- intoDNS: https://intodns.com
- Mail Tester: https://www.mail-tester.com
- Ubiquiti: https://ui.com
- SonicWall: https://www.sonicwall.com
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
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Founder and CEO
Brian Higgins is the founder and CEO of Aditum Connect, an “ISP‑in‑a‑box” platform that lets MSPs stand up white‑labeled internet service in multi‑tenant buildings (MDU/MTU) using gear and workflows they already understand. His core expertise is building highly automated, channel‑driven internet management platforms so MSPs can become the building’s ISP without turning into a full‑blown carrier themselves. Brian has over two decades of experience designing and implementing technology solutions, has built Aditum’s platform exclusively for partners, and has deployments across the U.S. with dozens of channel partners managing broadband in multi‑tenant environments.
