Matt Solomon

Matt Solomon Profile Photo

Co-Founder, Channel Program

Matt Solomon has worked in sales & business development for 16+ years. He had the unique experience of working with a start-up company (ID Agent) and helped it grow from 0 to 2,000 partners in a two-year period through acquisition, then later to 4,000+ partners, making it one of the fastest-growing companies in decades within the channel. Matt has spoken at more than 150 industry events in six countries and received 40 awards in recognition.

Post-acquisition, he took on the role of Channel Chief for a multi-billion-dollar organization.

After 2.5 years, Matt started a consulting company, Channel Halo, working with vendors and MSPs on their go-to-market strategies. After having many of the same conversations, Matt and his former CEO Kevin Lancaster decided to team up again and launched Channel Program.

Channel Program is a platform designed to bring together the most innovative technologies in front of Channel Partners (MSPs, MSSPs, VARs, IT Services Providers) and give them a voice in how companies present, enter, and succeed in the channel.

Stopping SaaS Waste with BetterTracker (EP 967)
March 8, 2026

Stopping SaaS Waste with BetterTracker (EP 967)

Recorded on-site at ThreatLocker’s Zero Trust World, this episode features Matt Solomon explaining how BetterTracker evolved from Channel Program into a full SaaS and subscription management platform for MSPs. Matt and Marv share examples of nonprofits, enterprises, and co-managed clients where bet…

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738 DattoCon 2024: Uncle Marv's Vendor Hall Tour
Nov. 3, 2024

738 DattoCon 2024: Uncle Marv's Vendor Hall Tour

Uncle Marv takes us on a whirlwind tour of the vendor hall at DattoCon 2024, chatting with vendors and industry leaders. From innovative products to exciting parties, this episode gives listeners an insider's look at one of the biggest events in the IT channel.

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680 Unlock Hidden Revenue Opportunities with MyITspend
July 11, 2024

680 Unlock Hidden Revenue Opportunities with MyITspend

Kevin Lancaster and Matt Solomon from Channel Program discuss their new product, MyITspend, a client management tool designed to help MSPs optimize client relationships and boost revenue. They explain how the tool works, its benefits, and its potential to transform MSP operations and client interac…

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552 NaviStack - Visualize Your Vendor Stack
Aug. 9, 2023

552 NaviStack - Visualize Your Vendor Stack

Join us as we explore the game-changing product, NaviStack, with Kevin Lancaster and Matt Solomon from the Channel Program. NaviStack aims to simplify the marketplace for IT service providers by providing a centralized platform for them to access content and communicate with vendors.

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422 Vendor vs Vendor - The Battle Royale
Aug. 26, 2022

422 Vendor vs Vendor - The Battle Royale

Guests: Matt Solomon (Channel Program) and Sean Lardo (Connectwise)Subtitle: Battle of the Bathroom Attendants. Oh, .. .keep listening!

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Podnutz Pro #377: Introducing the Channel Program
Nov. 22, 2021

Podnutz Pro #377: Introducing the Channel Program

Matt Solomon and Kevin Lancaster join the show and introduce the Channel Program. Channel Program is a video-enabled collaborative platform designed to bring the entire channel community together.

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