Jay McBain joins me to talk about the channel ecosystem and the great exponential opportunities there will be for vendors and partners.

Jay McBain is the Chief Analyst for Global Channels at Canalys, an independent analyst company. He is a leading channel and ecosystem industry analyst and the world's leading expert in partner, channel, and ecosystem technology. 

Canalys research shows that there are now 223 companies forming the ecosystem software landscape. These companies represented US$3.9 billion in channel category revenue and raised over US$3 billion in private equity funding last year. The latest Canalys forecasts show that this channel software market will reach US$8.9 billion in revenue by 2027.

=== Links for this episode

Canalys Website: https://canalys.com/

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=== Show Information

Website: https://www.itbusinesspodcast.com/

Host: Marvin Bee

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Jay McBainProfile Photo

Jay McBain

Chief Analyst

Jay McBain is the world's leading expert in partner, channel, and ecosystem technology. He is an Analyst for Channel, Partnerships, and Ecosystems at Canalys.