Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
Uncle Marv’s IT Business Podcast: Practical Business Advice…
Running a managed service provider (MSP) or IT services business takes more than technical expertise. You need to win customers, grow revenue, protect profitability, manage vendors, deliver great service, and keep up with a changing IT industry. That’s where Uncle Marv comes in.

Hosted by longtime IT business owner Marvin Bee, aka Uncle Marv, the IT Business Podcast delivers practical business advice, real-world lessons, candid conversations, and industry insights to help MSP owners, IT service providers, IT consultants, system administrators, and technology professionals run their businesses better, smarter, and faster.

Topics include MSP business growth, pricing and profitability, sales and marketing, managed services operations, cybersecurity, compliance, Microsoft 365, cloud services, automation, service desk efficiency, vendor management, technology stack decisions, and customer relationships.

Hear from experienced MSP owners, IT business leaders, industry experts, and technology vendors about what works, what doesn’t, and what it takes to build a stronger IT business. Get an honest look at industry trends, vendor claims, emerging technologies, and the decisions that affect your customers, your team, and your bottom line.

Whether you’re starting an MSP, growing an established IT services company, managing client networks, or looking for better tools and smarter ways to work, Uncle Marv brings the conversation back to what matters: practical knowledge you can put to work.

Run your business better, smarter, and faster.
Nov. 2, 2023

569 Stop Marketing Like a Bottle of Water

569 Stop Marketing Like a Bottle of Water
Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
569 Stop Marketing Like a Bottle of Water

The meme about the price of water in different locations is a great example of how marketing is not just about the product but also about the experience and convenience that comes with it.

A bottle of water in a supermarket costs about .50. The same bottle of water cost $2 in a bar. In a high-quality restaurant or hotel it can be worth up to $3. At an airport or on a plane, you may be charged up to $5. The bottle and the brand is the same, the only thing that changes is the place. Each place gives a different value to the same product. When you feel like you are worth nothing and everyone around you belittles you, change places, do not stay there. Have the courage to change places and go to a place where you are given the value you deserve. Surround yourself with people who really appreciate your worth. Don't settle for less!!!

=== Links from the show

Florida Man jailed in $1M crypto SIM swap: https://tinyurl.com/yy3bjvtm

Uncle Marv's Question of the Month: https://www.itbusinesspodcast.com/p/Q/

  • Tech Audit: Hyper-V for RDP (Episode 567) How do you think I did with Part 1 of my project? Good or Bad... What suggestions or comments do you have for me?

=== Show Information

Website: https://www.itbusinesspodcast.com/

Host: Marvin Bee

=== Support the Show

Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ

Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?

One-Time Donation: https://www.buymeacoffee.com/unclemarv

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