Secure Business Communication with Traceless (EP 1032)
I sit down with Gene Reich from Traceless to dig into how MSPs can lock down business communications, verify identity at the helpdesk, and stop high‑risk transactions from turning into wire fraud nightmares. We get real about voice AI phishing, data hygiene, and the practical ways Traceless plugs into your stack through Pax8 without blowing up your processes or your pricing.
Gene Reich from Traceless joins me live at Pax8 Beyond to walk through a fresh way MSPs can protect identity, data, and high‑risk business communications from modern phishing and social engineering attacks. We talk tools, workflows, and the realities of building a security product that respects the MSP business model instead of competing with it.
This conversation starts with a simple question every MSP wrestles with: how do I really know who’s calling my helpdesk and how do I safely share passwords and sensitive details without leaving them in tickets, chat threads, or inboxes forever? From there, Gene breaks down how Traceless grew from that pain point into a broader mission of protecting business communication—beyond just email security—by layering identity verification, secure data exchange, and contextual AI on top of the tools we already use.
=== Chapters
- 00:00 Introduction from Pax8 Beyond
- 01:43 Gene Reich's MSP background
- 03:48 What Traceless does for MSPs
- 04:48 Traceless Verify and identity checks
- 06:10 Traceless Data and secure file sharing
- 08:08 AI-driven contextual DLP explained
- 10:32 Social engineering and risky workflow examples
- 12:17 How the idea for Traceless took shape
- 14:37 MSP channel strategy and market positioning
- 17:20 Pricing evolution and product growth
- 18:29 PitchIT, branding, and booth strategy
- 21:38 Where to find Traceless and closing thoughts
=== Guest: Gene Reich, Traceless
- Website: https://traceless.com
- LinkedIn: https://www.linkedin.com/in/genereich/
=== Shout-outs
- Name: Rob Rae: https://www.linkedin.com/in/robtrae/
- Name: Eric Anthony: https://www.linkedin.com/in/esanthony/
- Name: Arnie: https://www.linkedin.com/in/arniebellini/
=== Companies / Vendors / Products / Events / Organizations
- Pax8: https://www.pax8.com
- Pax8 Beyond (conference): https://www.pax8.com/beyond
- Apple Certified Consulting Network: https://consultants.apple.com
- ACES (MSP conference): https://acesconf.com
- CrowdStrike: https://www.crowdstrike.com
- PitchIT (contest): https://itnation.connectwise.com/pitchit
- Salesforce: https://www.salesforce.com
- Ultimate Frisbee (sport, used for swag context): https://usaultimate.org
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
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- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
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=== Connect with Uncle Marv
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🎙 Host: Marvin Bee
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