Building A Marketing OS (EP 1020)
I’m joined by longtime friend of the show Tim Golden as we unpack how he built Golden Iris, a platform that captures your ideas, organizes them, and turns them into on-brand content without adding another dozen tools to your stack. We talk about AI, workflows, approvals, and what it really takes for MSPs and agencies to get their marketing out of their heads and into the world.
Tim and I talk about a problem every MSP owner knows too well: ideas and insights piling up in notebooks, chats, and AI prompts that never actually turn into content, leads, or sales conversations. Tim walks through how he built a centralized “source of truth” for his learning, plugged in multiple AI models, and layered on workflows for agencies, MSPs, and solopreneurs to turn all that raw thinking into structured, publishable content.
We get into how Golden Iris helps you define your brand voice, create personas, and build repeatable approval workflows so you’re not relying on yet another random marketing tool your team will ignore. Tim shares how he’s using content harvesting, analytics, and human-in-the-loop governance to keep things safe, on-brand, and actually useful for both MSPs and the marketing agencies that support them.
=== Chapters
- 00:36 Money, Marketing, Growth Intro
- 03:19 From Brain Dump to Database
- 07:52 Building for Agencies and MSPs
- 09:50 Tim’s Voice, Captured
- 11:56 The Golden Iris Workflow
- 18:03 Publishing Ideas at Scale
- 20:26 From Prototype to Platform
- 21:55 Analytics-Driven Content Loops
- 23:22 Content Inventory Grows
- 25:20 Turning Sales Calls Into Content
- 29:08 Skills, Kanban, and Destinations
- 31:48 Grandkids and Wrap-Up
=== Guest: Tim Golden, Compliance Scorecard
- Golden Iris: https://app.goldeniris.ai
- Website: https://www.compliancescorecard.com
- LinkedIn: https://www.linkedin.com/in/timgolden
=== Shout-outs
- Eric Bowles, VOSA: https://www.linkedin.com/in/ericbowles
=== Companies / Vendors / Products / Books
- Airtable: https://www.airtable.com
- Asana: https://asana.com
- Monday: https://monday.com
- Shopify: https://www.shopify.com
- WordPress: https://wordpress.org
- Pax8: https://www.pax8.com
- Kaseya: https://www.kaseya.com
- Anthropic (Claude / Claude Code): https://www.anthropic.com
- ChatGPT (OpenAI): https://chat.openai.com
- Perplexity: https://www.perplexity.ai
- Gemini (Google): https://gemini.google.com
- Copilot (Microsoft): https://www.microsoft.com/copilot
- DeepInfra: https://deepinfra.com
- Whisper (OpenAI Whisper): https://openai.com/research/whisper
- Obsidian: https://obsidian.md
- GTIA (conference referenced as “GTIA”): https://www.gtia.org
=== SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
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- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
=== SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
=== Connect with Uncle Marv
🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
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