Building A Marketing OS (EP 1020)

Marvin Bee:
[0:24] Hello, friends. Uncle Marv here with another episode of the IT Business Podcast, the show for IT professionals and service providers, where we help you run your business better, smarter, and faster.

Marvin Bee:
[0:36] Well, folks, I know that we are into June, but I told you that we were going to be continuing on with the Money, Marketing, and Growth series that we started. It was supposed to be all done in May, but listen, things happen, and we've got more guests coming on to talk about that and i had a couple of scheduling hiccups but today I’m joined by Tim golden and you know him mostly from compliance scorecard but Tim Tim actually one of the more regular people that show up for the live show and comments on stuff and during one of the marketing shows Tim you threw a bunch of comments in and i said you know what we got to chat about this so here you are welcome to the show

Tim Golden:
[1:19] Here we are always good to always good to catch up and yeah i you know it's funny because, it's either I’m eyeball deep in code when you're live streaming and I’m like oh i can like quadruple task or I’m done for the day I’m going to go sit down and watch a show I’m like oh Marv's on I’ll just go and you know instead of watching tv or whatever I’m like oh Marv’s off.

Marvin Bee:
[1:42] Yes uh and sometimes you entertained and sometimes you entertain us with your quivits that you throw every once in a while

Tim Golden:
[1:50] I'll toss a nugget in.

Marvin Bee:
[1:52] Yeah but i wanted to dig deeper with you because i listen you and i have talked about one of your you know you've got a lot of side projects and stuff we've talked about it before and i thought you know what let's bring that on the show and i tried to figure out how am i going to frame this, you know, was it going to be something to the effect of, you know, vendors, you know, need to market too, or you know, you know how do you deal with content and all of that stuff you're you know you started this project basically because of the idea of stuff was just stuck in your head and you had to get it out and what do you do with all the thoughts running around how do you organize them and we always talk about you know making a podcast or creating content doing reels and all of that stuff well how do you get them out of your head how do you make those things happen that's where you are right now, right?

Tim Golden:
[2:49] Yeah. So, you know, the problem I was solving for was I like to research. I like to learn. I like to dig deep and get an understanding. But more importantly, I like to teach it back. Right. You know, I I'm the guy diving into the bottom of the pool, you know, figuring out how to get from the bottom back to the top and then handing everybody else the life buoy, right? The, the, the, the, the, whatever, teaching them the thing that I learned.

Tim Golden:
[3:19] Problem is, is that I go down a rabbit hole and, you know, I've restructured my life in a sense with my Tim OS. And so last summer, instead of doom scrolling, I spend my 30, 45 minutes, whatever in the morning with my coffee and a smoke. And I do, I learn a thing. I eat a podcast or I read a book, read a book on tape yeah i do a thing rather than just, doing scrolling right and so then I’m like wow I’m getting all this knowledge about i don't know bitcoin or whatever it doesn't matter that subject matter, and then I’m like great it dies in my brain now.

Tim Golden:
[3:56] Well, so the first thing that I did was kind of like inventory, not just what was in my brain, but what was all over the place. You know, some was in GPT because, you know, I iterate over there. Some was in files on my phone, screenshot on my computer, Mark Obsidian. You know, I had crap everywhere. Right. The first thing I need to do is like, what do I have? Where is it? And let's consolidate it. So, in my infinite programming wisdom, I built a database, find the sources, categorize the sources, organize all of that stuff, and then figure out, okay, now I know what I have, where is it in a centralized repository?

Marvin Bee:
[4:41] Okay but let me ask you this. When you built this database, is it something where all of the stuff gets aggregated to the database,

Marvin Bee:
[4:50] or is the database just pointing you to where the stuff is? And how it all worked together.

Tim Golden:
[4:55] It does now. Okay. So I built the source of truth of information and took all the disjointed pieces, brought all of those into whether it's chat GPT or it's my phone. Or I took all those places and found ways to pull all that back into the central source of truth database. Now it's query able, searchable, index, all the things. And so, you know, I had probably 15 or 20 sources of where I learn, where I chat, where I read, LinkedIn, all the things. So I indexed where it came from. I basically did a data flow diagram. Go figure, you know, compliance. And I figured out where it was. I figured out how to get it from that into a centralized location. And then I figured out how to classify it, organize it, structure it. And that's where it died.

Marvin Bee:
[5:55] Okay. That sounds about right. Cause a lot of us will, you know, we'll, we'll make a place to hold all that stuff and then we never go back to it. So I imagine now that you're talking about, okay, now it's there.

Tim Golden:
[6:10] Now what?

Marvin Bee:
[6:11] You don't want it to die. So what came next?

Tim Golden:
[6:14] Yeah so you know i okay i just wanted to like, organize topics just get stuff together and i had about 153 topic ideas, some were deep dives some were oh that'd be a good LinkedIn post some were you know multi-site mini site so and i had 153 topic areas, and it's like i probably have enough teaching and learning and stuff to share for decades So I organized it by topic. I built, so side note, I built a multi-model consensus agent. So Claude, ChatGPT, Perplexity, Gemini, Copilot, DeepInfra, and a personal model. I built eight models that I can feed it a thing. Doesn't matter the thing. All the eight models will run the same or similar prompt and give me an output. And then I can build consensus around the output, verify the truth, the site, the source. So I built this multi-model consensus engine. So it wasn't just Claude and only Claude. It was nine of them.

Marvin Bee:
[7:30] Okay.

Tim Golden:
[7:31] So the consensus engine took all the data and came up with 153 topics appropriately categorized with at least 75% consensus on the categorization. And I have nine models agreed that it's called a LinkedIn post on CMMC, but I'm going to categorize it CMMC.

Marvin Bee:
[7:53] Okay. So let me, I, I, I understand what you're doing because the coder engineer mind in you does that, but you know, you're a business owner now, you know, these are things you should be handing off. So why, why couldn't you figure out a way to brain dump some way to have somebody else take that off your plate, whether it's an agency or a platform. Was nobody else doing anything like this?

Tim Golden:
[8:20] Yeah. And so I do have a marketing person. I have Krista and her entire team. And the problem was, is all that inventory died on the vine and it wasn't a centralized location. So now in talking with Krista, he's like, I have Airtable and Asana and Monday and tool and tool and tool and tool. And every one of those tools charges me per seat. And I've got 30 people, whatever, 600 people. It's costing me more to access those tools per person. I was like, well, that's just wrong. Like, why don't they should just charge per agency and per tenant? Kind of like, you know, what Blinds Work card does. I don't care if you have 10 features or a thousand, whatever. So I started to then add on to now I have my centralized location of all of our data. Let's put this in a system that an agency like Krista or others, you know, a 20-person agency, could start to take the brain dump content, structure it in appropriate voice, appropriate persona, appropriate ICP.

Tim Golden:
[9:24] And then build content and auto-publish it. Right now, marketing agencies have 15 to 20 tools, each of them costing $50, $60, $100 a month. You know you take a small firm with five people in it it's just not sustainable for them to pay all that money for all these tools so i just, i don't want to say reverse engineered them all but i took the best of each of them and built it into golden iris.

Marvin Bee:
[9:50] It's the same issue we have as you know MSPs with our stack i mean every tool is another cost you know for tech per user however you do it yeah the costs add up now what was the end goal though besides letting it you know not letting it die what was the next step i mean where are you going with this

Tim Golden:
[10:13] Publishable content in multiple locations, multiple media formats okay but in your brand your voice your persona your like, so i took three years of YouTube videos, i ripped all the transcripts from them i ran them through whisper and a couple of others and i came up with this is how Tim talks when he's on video, these are the words this is pacing sometimes he talks really fast sometimes he slows down to explain things this is how Tim talks when he's on video great build that persona and the prompts that go with it now if i want to generate a video from something, it's going to follow my actual voice my vernacular my pacing my style the fuck you words i use sometimes sorry but you know that's how i am that's yeah.

Marvin Bee:
[11:11] It's okay you don't answer here

Tim Golden:
[11:13] Yeah and so i built an engine to be like build my voice. And that build my voice came from a lot of conversations with our good friend, Eric Bowles over at Bosa. I don't want to plug them too much, but you should go check out VOSA.co because a brand ain't a frigging logo and it ain't a color scheme and it ain't compliance scorecard. It's the people within the business, my brand. And actually I have three. I have Tim Golden, I have compliance scorecard, and then I have, well, I guess now marketeer. I don't even know what that is. The idea here is...

Tim Golden:
[11:56] Soup to nuts, Marin. Somebody has content. Doesn't even matter if it's content. Somebody is working through understanding a thing. Has the epiphany that maybe I want to share that thing, whether it's for likes or knowledge share, whatever. Walk them through the iPhone app that accompanies this. I pull up my iPhone and I verbal vomit and I iterate, iterate, iterate nine models, blah, blah. And I get to something at the end and it looks manageable. The, the, the app pulls that in, rewords it in the voice, the persona, the thing, Chris does notified or the marketing team's notified. Hey, there's a new piece of content. They review it, but the marketing lens, the sales lens, because both of those play together. I look at it and approve and click. Okay. And then it, auto publishes to whatever number of destinations or media or format we want to go to.

Marvin Bee:
[13:02] All right so you made yourself person you made yourself a system i did and you've already hinted that this is something that is usable by an agency yeah but knowing you sir it's not going to stop there because um this is something that we've talked about in the past that you know MSPs vendors in our space have a, what is it, a gap in understanding when it comes to marketing? Is that fair to say?

Tim Golden:
[13:37] Yeah, absolutely. Sales and marketing.

Marvin Bee:
[13:40] Yeah.

Tim Golden:
[13:42] Marketing, as I like to call it, because they both should work hand and hand. Marketing, because they should, sales and marketing should work together. Right. What feeds the other and back and forth. So you're absolutely right. I am an MSP. I have three staff members. And I bitch about not getting leads and I want somebody to handle it for me.

Tim Golden:
[14:03] That's, that's the mantra. That's what happens. It's been happening for 30 years. The problem is, is that, that, that somebody to handle it for me doesn't know my nuance, doesn't know how I talk, doesn't know the vernacular, the third person versus the first person, doesn't know us. Like, yeah, we can interview and spend some time, but they don't know us. Right. where our industry is vastly different than other verticals. We all know that. And the way, and we all suck at sales and marketing. Golden Iris tends to start to fix that. Learn of what exists about, and I'm using the word brand loosely. It's not a logo. Tell me about who you, what is your lore? Who are you? And use that voice to build stuff. Targeted. To whatever businesses that you're working through and then build that automation pipeline to do it i mean ai's come so far now that i can do that fairly well, and the biggest caveat is putting the human in that process to look at it and approve it right all, right it's one of the bigger gaps I’m like nothing goes out until somebody checks the box that they read it understood it and moved on, oh governed yeah.

Marvin Bee:
[15:24] All right you've said the name i was going to bring that up here golden iris and we'll have a link in the show notes folks app.goldeniris.ai and this is this is your baby turned into a platform where people can take their content take their voice and turn it into this marketing engine that's the phrase of 2026 yeah and all of that so let's talk about now how do you easily describe this for an MSP and let's start let's start with the small side because most of the people looking for a DIY or service where they don't want to you know they're not going to pay a thousand bucks a month a thousand bucks a month how does this work

Tim Golden:
[16:16] How about a hundred bucks a month.

Marvin Bee:
[16:18] Well some people will pay that for a couple of months until they say this isn't working.

Tim Golden:
[16:23] True. Absolutely true.

Marvin Bee:
[16:25] But how does this work for us, you know, a company that wants to get a new business?

Tim Golden:
[16:30] Yeah, well, obviously we understand the multi-tenant component of our space, except in this particular instance, there's probably three to four levels of multi-tenant. There's the agencies with brands, but then there's the solopreneur. But the other concept is the MSP. I'm an MSP. I may or may not be working with a marketing firm or I want to do it myself. Fine. Self-contained, do it yourself or invite an agency in to help you. Either way, it doesn't matter. You have that ability to.

Tim Golden:
[17:03] And the wizards and the onboarding and the pieces, like it will walk you through. Are you signing up as a subject matter or an agency or whatever? So how do we get there? And by the way, it's free right now while I'm figuring shit out that it's still broken along the way. That's fine. Whatever. Maybe someday down the road, I'll monetize it. But right now I want to, I needed an engine for us, which uncovered the similar problem for Krista and all of hers. And her friends that have marketing agencies because just like MSPs work with other MSPs she works with other agencies so I’ve you know got seven or eight of them they're breaking shit and working through it but, you go there sign up determine are you just a subject matter expert that wants to produce your own content are you, a brand and in this case the MSP that wants to produce content for your company right are you an agency trying to do this work at scale them.

Tim Golden:
[18:03] So Marv, you were saying, I think when we were chatting before, not today, You want a podcast.

Tim Golden:
[18:16] You probably want to get that in front of 80 million people. You want your YouTube channel to go to millions of views per second. You probably need to market that. You probably need some SEO. You probably need to blah, blah, blah, blah, blah, blah, blah, blah. You probably have content ideas sitting in your notebook from decade’s worth of thoughts.

Marvin Bee:
[18:35] I do. Yeah.

Tim Golden:
[18:36] Click and go. shit or get off the paw as I’ve been saying forever is like as my good friend Kyle says fuck around and find out like do it do it.

Marvin Bee:
[18:46] Yeah do something do something let me ask you this so you talked about your starting point you're you know i forget what i was thinking in terms of you know your last straw moment of the stuff has got to stop dying on the vine you put it in motion you've given it to somebody like Krista and you said they're breaking stuff.

Marvin Bee:
[19:12] What are some of the things that you can share that they've been trying to do as marketing people that you're trying to do?

Tim Golden:
[19:20] The approval workflow, the approval workflow and the Kanban and the we've scheduled content. Here's what it is. And the client ignores them. Okay. So that whole, I mean, I can share my screen and show you how it's over.

Marvin Bee:
[19:32] That happens on other platforms too, or they'll post the wrong thing or, It's not what you thought it would be.

Tim Golden:
[19:39] Well, this is the human in the lead, human in the loop, human in approval gates. Nothing goes out until somebody says yes.

Marvin Bee:
[19:49] I appreciate you wanting to share the screen, but here's what I think I want to do with that. Since you said it's free, I think I'm going to sign up after I get back from Pax8.

Tim Golden:
[19:59] The one thing I will tell you, there's a great big ugly pink on-purpose button at the top that says report a bug. So if you're coming across and like, Tim, this doesn't work, report a bug. Because I have an entire automated workflow that monitors that four times a day, pulls it in, hands it to Claude Code, builds a tech plan and a spec and a plan and a bug report, and then automates fixing it all the way back through the chain.

Marvin Bee:
[20:26] Gotcha. All right. Now, have you been able to, I don't want to say monetize it because that's the wrong word, but have you been able to turn it into revenue for the MSP side? Have you been able to start to use that marketing side of it and have it work on the MSP?

Tim Golden:
[20:48] So... I'm not building a marketing agency for an MSP. Krista's doing that. And so we have, she actually has a couple MSPs that she's working with. Okay. And I literally built this from my phone while standing in my booth at Kaseya three weeks ago. Let me say that again. I built it from my phone while standing in my booth.

Marvin Bee:
[21:17] All right.

Tim Golden:
[21:18] With a couple of marketing people that were on either side of my booth with me just iterating and talking. I'm like, okay, okay. My computer sitting back here in New Hampshire writing code while we're instructing it what to do.

Marvin Bee:
[21:35] Gotcha. All right, so this is...

Tim Golden:
[21:37] It's three, four weeks in like... Yeah.

Marvin Bee:
[21:42] Okay.

Tim Golden:
[21:43] So when you're asking... If I hear the underlying question, has the model been proven?

Marvin Bee:
[21:53] Yes. Does it work?

Tim Golden:
[21:56] Does it work? So a couple of things to consider. Since it uses AI, it defaults to our bottom of the barrel, you know, 70, 30 billion model. Like it's a great model, but it ain't the best, but you can bring your own keys. So use your own models or multiple models. So it's only as good as what you're doing. Number two, you got to, Build out the voice and the persona and the things. Number three, on the other end of that, I built an entire engine of pulling in Google Analytics, LinkedIn Analytics, Reddit Analytics, and Facebook Analytics. So from brain to approval to publish. Then that published state monitors the analytics and reports back with oh my god that's a really great piece of content why did that work, ai analysis on the hey you posted at 2 p.m. on a Tuesday every time you post at 2 p.m. on a Tuesday you get this amount of traffic doesn't matter the content, the ai analysis on the other side well that's the whole workflow Marvin does it can we prove it i don't know run it and then run the analysis on the actual results after the fact a month later.

Marvin Bee:
[23:22] Okay has it solved the initial problem where content's now getting out of your head it's getting in the database is it no longer dying on the vine has that process at least started to work and move and all of that

Tim Golden:
[23:39] Stuff I’ve got i just went to the Tim golden brand I’ve got I’ve got 200 hold on let's go to the dashboard so i have 201 pieces of content now so i started with 153 now i have 201, the client scorecard brand add on another 80 pieces of content the other brand, And I don't know, so I have 300 pieces, 300 topics of content. Each of us has a draft, has a brief, what this means, like marketing term. It has a brief, it has a draft, it has SEO, keyword, titles, analyzed, ready to go. And then the output format of image or post type, whatever. And that's sitting there, again, three weeks of building and collecting. Now I have 300 pieces of content for Krista and I to review and decide. Okay, one more little nugget.

Marvin Bee:
[24:43] Yeah.

Tim Golden:
[24:44] I built this content harvest component that now is in every one of my developers' Claude stack. So when they're writing code and building things and solving problems in our code, the content skill will be like, hey, that's a good blog post. Do you want to publish this? And by publish, I mean put it in draft for us to review. So now as my programmers are coding away and they just figured out a really cool method or thing or figured it out, that becomes content that we can use. Automagical.

Marvin Bee:
[25:19] Gotcha.

Tim Golden:
[25:21] So imagine you're on a sales call as an MSP and you figured out you got the call to close and there were nuggets in there that you don't remember what it was. And you have your note taker in the call like we all do imagine telling it, i don't know what happened in this call but analyze it and help me understand, and build me content around why that call closed versus the or why it rejected and why it failed, and this all good like you know i got i got kicked out by a client today because i used the wrong two, two, and two, whatever. Imagine having that content harvester running in your environment and getting triggered on what would make a learning moment.

Marvin Bee:
[26:14] Okay, so this goes beyond now what we talked about in the beginning where me as the owner, having all these ideas, how do I get them out of my head, get them cataloged, and then figure out a system to get them out there. This now can be scaled to do that for different parts of the business, your operations. Of course, we're talking about marketing, training, all of that stuff. so very interesting

Tim Golden:
[26:46] Harvest content it's an agent skill that sits here and runs and hooks and blah blah blah and a it will monitor like at least in our code base it'll monitor oh that was really unique, but i can also on demand harvest content, give it a little guidance and a little direction it'll take whatever put it in the persona as it goes out to the API reads the persona generates a piece of content and pushes it back to the platform, so now anybody that has something good to share or learn or whatever becomes learning moments that you can share with human approval and human review along the way all right, so now you're your text clicking buttons doing work and you're like oh my god write me a procedure of how to onboard a person. Content harvest on procedure.

Marvin Bee:
[27:45] Gotcha.

Marvin Bee:
[27:49] Now, I know that you created more work for yourself initially to start to do this, and Krista's working out all the bugs for you and stuff. Do you have an idea at all, or can Krista give you an idea? Maybe I'll have Krista on the show at some point.

Tim Golden:
[28:07] She's good. I do. They're great.

Marvin Bee:
[28:10] In terms of a process for us on a weekly or monthly basis, it's one thing to harvest information, have the ai compile it draft it and all of that stuff but we've got a baby we've got to tinker with it you're your baby's only three weeks old so it's got to be nurtured what type of process is that right now

Tim Golden:
[28:34] Yeah there's a full kanban scheduler reminder system blah blah blah you could tie it into your outlook reminder notification planner to do whatever there's a whole kanban content calendar scheduling component, Okay. And I know I keep telling you about sharing my stream, but I've literally got 42 skills from sales to SEO to creation to repurpose.

Marvin Bee:
[28:59] You want to show it to him? Go ahead. We'll go long. Go ahead and show it.

Tim Golden:
[29:04] I keep saying this, but I'm like, you know, it's hard to like give you a visual. So how do we deal with that? well, you know what? I've got an entire strategy library of skills. You've been hearing Claude Code, Anthropic, all of them. They have these amazing skills that they're putting hundreds of thousands of GitHub starts. Now, fine, I rewrote them, rebuilt them, and turned them into something that can be used in SaaS. You know, sales skills, SEO skills, content creation. You asked about calendaring. There's a full Kanban and the ability to have content and Kanban board obviously you can see where's the stuff where's in that process remember draft revision review approved scheduled published, all of those kinds of things right your destinations does it go to Facebook LinkedIn twitter you know WordPress all the different destinations where hey where does it go how does it work select a platform shopify, all of these things i curated because these are the things that an actual marketing agency is posting to.

Marvin Bee:
[30:12] And obviously you've got to put in all the connections for your platforms,

Marvin Bee:
[30:18] you know, to talk with and stuff. So where does the idea of shadow AI come in or fake AI? Because you talked about making this into your voice. People are now going to want to question, okay, is this really from Tim?

Tim Golden:
[30:39] Yeah. Well, here's the thing. The, the, the, the voices, the personas and the prompts that build all of that is fully managed and fully governed in the platform. This is why the human reviews things. I showed you that review or process. Is it really Tim? Well, it's trained on how I speak, how I offer. And I say me, the brand, because it's gotten that information. It's going to i mean you know i use k-e-w-l cool all the time it's all right it's just so it knows it doesn't spell c-o-o-l it spells k-e-w-l because that's how i talk and write, right so is it ai or is it me well it's probably a combination of both, and it might be a little bit more polished of both but I’ve got you know i got asshole Tim in here like if i want to post a piece of content i got asshole Tim in here i also have nice guy Tim i have treat like, that's the whole idea of having different voices different personas of where are you and what do you and how do you want to say.

Marvin Bee:
[31:48] Yeah all right app.goldeniris.ai your voice at scale look at that a golden tech solutions project nice one last question this is not related to content or anything but is it Is it grandkids day at the golden household?

Tim Golden:
[32:13] Yeah, they're here today. Did you hear them screaming in the background? Yeah, they're here. It's, it's either music day or art day. That's funny. Cause most of the time we can't hear them, especially by the thing. It must be a little loud today.

Marvin Bee:
[32:29] I have podcasters ear now. So I hear things that I don't want to hear. I'm done.

Tim Golden:
[32:37] Well, I'm sure the headset helps with stuff no canceling that noise around.

Marvin Bee:
[32:43] Yeah all right so I’m going to go play with this it'll have to be in a couple of weeks

Tim Golden:
[32:49] Yeah go break shit.

Marvin Bee:
[32:51] And i saw the purple button up there you know report a bug and I’ve got a note here to reach out to Krista and compare notes and stuff but Tim thank you for coming on and sharing because i know that this was probably something that was bouncing around in your head and you had to get out there as well.

Tim Golden:
[33:11] So... No, I appreciate it.

Marvin Bee:
[33:12] Eye on the vine.

Tim Golden:
[33:13] My, yeah, my mantra's always been to teach the next generation, right? I keep solving problems for myself and, you know, and I appreciate you recognizing that others might have this too. Who knows? Maybe this whole project dies on the vine, but right now it's fulfilling a need that I have. So if others can benefit from it too, then why not share?

Marvin Bee:
[33:38] Yeah. I mean, and it's, listen, fundamentally it solves a problem that I think a lot of us have. We have all these thoughts. We want to figure out how to, how to make this process works. You've built something one to, you know, compartmentalize. You've built a system to categorize. I don't know if anybody else and I’ll be honest i haven't looked either but to go out and you know throw stuff at the wall for eight ai engines to analyze because right now we all go to just one or maybe a second one and then a free one because we're not going to pay for three different ais but yeah if i could have eight ai things analyze my content I’m sure they would tell me you're doing it wrong do it this way

Tim Golden:
[34:30] Yeah and i burn right now over four billion tokens a month, I know, it's nuts. I actually built a tracker as part of my stuff to keep track of that, and I got my last report three days ago.

Marvin Bee:
[34:46] Yeah, that sounds ridiculous.

Tim Golden:
[34:50] That's what happens when you have two computers and seven instances plus it just...

Marvin Bee:
[34:54] Yeah.

Tim Golden:
[34:55] Fortunately, I'm on a well-baselined plan that it's not costing me $4 billion a month right now.

Marvin Bee:
[35:04] Yeah, but your electricity is probably going to go up at some point as you have to add another computer for your LLM, right?

Tim Golden:
[35:11] Solar. Oh!

Marvin Bee:
[35:15] Very nice. Yeah. All right. Well, Tim, thank you much. We will be in touch soon. Are you going to be in Salt Lake City?

Tim Golden:
[35:22] Backseat? No.

Marvin Bee:
[35:23] Okay.

Tim Golden:
[35:24] No, but maybe we'll see you at GTIA. I'm between GTIA and an actual marketing conference speaker.

Marvin Bee:
[35:32] GTIA, no. I won't be there because that's another trip out west, and that's too many trips out west for me.

Tim Golden:
[35:39] Right there.

Marvin Bee:
[35:40] We'll see you somewhere. But thank you very much, folks. Tim Golden. Thank you. Client Scorecard is the company we usually talk about, but today was all about branding, marketing, content. Get it out of your head. Get it somewhere. And go to app.goldeniris.ai and see if this will help you.

Tim Golden:
[36:00] And if it does not, go break shit. Thanks, Marvin, so much. Always a pleasure.

Marvin Bee:
[36:07] Yep. All right, folks, that's it. We'll be back with more from the IT Business Podcast. Check us out anytime, anywhere. We'll see you soon. Holla!