Uncle Marv speaks with Kevin Lancaster and Emily Glass about the 2023 MSP Technology Map.

The map is a comprehensive resource that visually categorizes industry vendors by product specialty, providing a quick glimpse into the vast marketplace. With over 700 logos from 600 vendors, the map highlights the cybersecurity category as the largest and most complex. The purpose of the map is to help MSPs identify potential solutions for their problems and discover new options they may not have considered before. As we head into 2024, this map serves as a visual guide for MSPs to assess their current technology stack and identify any gaps or opportunities for improvement.

Website: https://channelprogram.com/technologymap

Some of the key features of the 2023 Channel Technology Map include: 

  • Comprehensive Vendor Categorization: The map categorizes vendors by product specialty, providing an organized and accessible view of the entire IT channel landscape. 
  • Powered by Real Insights from Real MSPs: The map is powered by insights derived from more than 3,000 MSP reviews, offering a high-level but comprehensive overview of the entire IT channel landscape. 
  • Vast Scope: If printed in full scale, the map would stretch an impressive 8 feet by 10 feet, underscoring the vast scope of the global IT channel it encompasses. 
  • Valuable Resource: It is designed to be an indispensable tool for MSPs and vendors, offering a bird's-eye view of the intricate IT channel landscape. 
  • Showcasing Areas of Growth: The map highlights areas of growth and innovation, helping IT professionals stay ahead of the curve in the ever-evolving IT channel landscape. 
  • Community-Driven Initiative: The map is an ongoing, community-driven initiative, continuously updated to reflect changes in technology and the IT channel.

 

Kevin LancasterProfile Photo

Kevin Lancaster

Kevin Lancaster is a serial entrepreneur 2003, he co-founded a consulting firm called Winvale. Over the course of 15 years, they consulted with thousands of companies and eventually won a $35 million breach response contract with the US government.

Kevin went on to start ID Agent, where they focused on dark web monitoring and compromised credential alerting. Founded in 2015, the company took off quickly. ID Agent was named one of the fastest-growing cybersecurity companies in the IT channel and was acquired by Kaseya in 2019.

He would later go on to start a consulting company, The Venture Mentor working with high-growth companies looking to scale and raise funding. At this point, after hearing many of the same conversations, Kevin decided to team back up with his former VP of Business Development, Matt Solomon and launch Channel Program.

Channel Program is a platform designed to bring together the most innovative technologies in front of Channel Partners (MSPs, MSSPs, VARs, IT Services Providers) and give them a voice in how companies present, enter and succeed in the channel.

Emily GlassProfile Photo

Emily Glass

CEO

Emily Glass is president and CEO of Syncro, an all-in-one RMM, PSA, and remote access tool that helps managed service providers run more profitable businesses. Previously, Emily was Customer Experience Officer at Datto, where she created an award-winning technical support experience, and Datto's Chief Product Officer, driving product strategy. Emily has also served in senior leadership positions at Alyce, Backupify, Akamai, and Brightcove. Emily holds degrees in both computer engineering and fine arts.