Larry Cobrin

Larry Cobrin is the founder and CEO of MSPCFO, a financial intelligence platform that helps MSPs turn PSA data into clear, actionable insight on client profitability and service efficiency. Drawing on a background in finance, consulting, and data analysis, he’s spent the last decade working exclusively with MSPs to build client-level P&Ls, uncover profit drags, and optimize agreement pricing using real-world numbers instead of gut feel.

Through MSPCFO, Larry has helped hundreds of MSP owners understand contribution per hour, treat their client base like a portfolio, and make smarter decisions around growth, staffing, and exit readiness. Before launching MSPCFO, he held roles in firms like Morgan Stanley and Mars & Co., giving him a deep appreciation for both operational detail and board-level financial expectations. When he’s not digging into MSP data, Larry enjoys running, cooking, and family time in Connecticut.