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Founder & CEO
Larry Cobrin is the founder and CEO of MSPCFO, a financial intelligence platform that helps MSPs turn PSA data into clear, actionable insight on client profitability and service efficiency. Drawing on a background in finance, consulting, and data analysis, he’s spent the last decade working exclusively with MSPs to build client-level P&Ls, uncover profit drags, and optimize agreement pricing using real-world numbers instead of gut feel.
Through MSPCFO, Larry has helped hundreds of MSP owners understand contribution per hour, treat their client base like a portfolio, and make smarter decisions around growth, staffing, and exit readiness. Before launching MSPCFO, he held roles in firms like Morgan Stanley and Mars & Co., giving him a deep appreciation for both operational detail and board-level financial expectations. When he’s not digging into MSP data, Larry enjoys running, cooking, and family time in Connecticut.
A candid conversation with Larry Cobrin from MSPCFO on what your PSA is really telling you about client profitability, contribution per hour, and which customers you should probably fix or fire. We also dig into AI, private equity expectations, and why bad data can still wreck your decisions even w…