Kristin Spiotto

Uncle Marv brings together marketer and lifelong Trekkie Kristin Spiotto, MSP and convention regular Joe Balsarotti, and legendary Star Trek insider Lolita Fatjo for a fast‑moving, story‑packed conversation about Trek and tech. The group explores how Starfleet principles, clear “North Star” goals, and great character‑driven storytelling influence everything from MSP operations to modern marketing. They also share behind‑the‑scenes convention stories, the changing TV/film landscape, and where Star Trek is boldly going next. === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready…

Kristin Spiotto shares how her company Decoded evolved from a messaging-focused agency to a full-service marketing partner for tech companies, emphasizing goal-driven roadmaps and measurable ROI strategies. She dives into AI’s role in marketing and why tech firms must integrate messaging clarity with LinkedIn growth to thrive.

In this episode of the IT Business Podcast, Uncle Marv sits down with Annie Mosbacher and Kristin Spiotto from Decoded Strategies to explore the power of storytelling in marketing for MSPs. The duo shares insights on crafting compelling brand narratives, avoiding common marketing pitfalls, and leveraging story-based strategies to stand out in a crowded market.