Joe Balsarotti

Uncle Marv brings together marketer and lifelong Trekkie Kristin Spiotto, MSP and convention regular Joe Balsarotti, and legendary Star Trek insider Lolita Fatjo for a fast‑moving, story‑packed conversation about Trek and tech. The group explores how Starfleet principles, clear “North Star” goals, and great character‑driven storytelling influence everything from MSP operations to modern marketing. They also share behind‑the‑scenes convention stories, the changing TV/film landscape, and where Star Trek is boldly going next. === SPONSORS: Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid Digital Partner, Designer Ready…

Joe Balsarotti, Software To Go president and ASCII board member, shares timeless lessons from 45 years in IT and reveals how peer networks shape the MSP world today.

In this episode of Uncle Marv's IT Business Podcast, recorded live at ASCII EDGE in St. Petersburg, Florida, we explore the evolving landscape of IT businesses and the power of partnerships. Featuring interviews with industry veterans Joe Balsarotti and Terry McAdams, this episode offers valuable insights into long-term success in the tech industry and the growing synergy between traditional PC-focused MSPs and Apple-centric businesses.