975
March 15, 2026
This episode is all about reinventing your MSP around security, value, and culture. Ian Dunstan explains how Cobalt rebuilt its offering into a single, top‑tier managed services package with zero trust, ThreatLocker, and strong cyber resilience baked in, then backed it up with EOS, clear core values, and a strict “no asshole” policy for clients. If you’re looking for practical ideas on pricing, packaging, compliance, and making IT a growth driver instead of a chore, this conversation is your blueprint.