IT Business Podcast Episodes

I sit down with Robin Robins to tear apart the myths MSPs believe about marketing, pricing, and growth, and dig into what actually moves you from referral-dependent to building a profitable, sellable business. We get real about self-doubt, bad packaging, weak follow-up, and why you must own your strategy instead of bouncing from one “easy button” vendor to the next.

Andrew Hartman, founder of Time Boss, shares how he built a framework to help MSP leaders escape burnout and regain five hours per week while reducing stress by treating time like cash instead of credit. His system delivers a 40% productivity jump by creating peace instead of chaos, even for solo techs drowning in client fires.

Most MSPs roll out new services by buying a shiny tool, slapping on a price, and then wondering why nobody buys. I brought back industry legend Rayanne Buchianico from ABC Solutions to walk through a better playbook, using her Goldman Sachs 10,000 Small Businesses lessons to help you assess risk, define customer pain, and know if a service will actually make you money before you launch it.

I bring Chris Skipworth from Passpack on to talk candidly about the invoice you never want to receive, the true downstream cost of a breach when your MSP is at the center of your clients’ credential universe. Chris walks through how Passpack evolved from a consumer tool into a B2B zero knowledge password and credential manager that simplifies policies, improves accountability, and actually gets adopted by normal business users.

I sit down with Tim Fitzpatrick from Rialto Marketing to talk about why most MSPs don’t really have a lead problem, they have a broken marketing engine problem. We get into strategy vs tactics, niching, referrals, and how to stop leaving money sitting in your existing client base.

I’m recapping my Money, Marketing, and Growth series with five core pillars every MSP needs to shore up before chasing leads, from fixing your foundation to protecting margin and using AI the right way. Along the way I share real client wins, an FBI flash alert, shout outs to ThreatLocker, TruGrid, OneStream, Domotz, and some fun behind‑the‑scenes plans for conferences, reviews, and an all‑MSP August.

I sit down with Justin Maxwell from Big Life Financial to dig into the money side of running an MSP, from proactive tax planning to getting your accountant, advisor, and legal team actually rowing in the same direction. We talk about picking a real wealth target, escaping scarcity mode, and turning your business into an asset that outlasts your ticket count.

I sit down with Dori Spade from Call to Action LLC to break down how she helped MSPs jump their close rates from the industry‑standard 25 percent to a consistent 70 percent by closing the “trust gap” between prospects and providers. We dig into her Seamless Sales Delivery Model, how to align sales, service, and client success, and why you should fix your sales process before you throw more money at marketing.

I sit down with Richard Wingfield, owner and head geek at Envision Design, to unpack how he turned a 30‑year Mac‑focused consultancy into a cross‑platform MSP with a clear path to retirement via a CTO buyout. We get into valuations, client transition, mastermind lessons, and why working yourself out of a job is the smartest thing you can do as an IT business owner.

I sit down with fractional CMO and CRO Dave Scott to call out the worst MSP marketing advice, why “doing something is better than nothing” is a lie, and how to know when it’s time to stop DIY and invest in real growth leadership. We get honest about owner mindset, broken businesses, and practical ways smaller shops can use AI, VAs, and a clear brand script to finally get past that stubborn 1 million mark.

I grab hallway conversations with Allen Edwards and Tim Fitzpatrick to unpack how MSP owners can get unstuck, build better relationships, and unlock hidden revenue in the business they already have. From learning how to be a normal human in a networking room to spotting fast track revenue opportunities, this one is all about getting back to fundamentals that still work.

Most MSPs don’t really have a leads problem; they have a “nothing actually happens” problem when prospects find them and never hear back. In this conversation with Nate Freedman from Tech Pro Marketing and MSP Sites, I dig into practical MSP marketing strategies, from SEO and Google Ads to human-to-human outreach and turning one-off projects into long-term recurring revenue.

I sit down with world record skydiver and keynote speaker Melanie Curtis to unpack what jumping out of planes at scale can teach us about fear, growth, and leading a business when the stakes feel sky-high. We connect her decades of skydiving and coaching with the everyday reality of MSPs and IT business owners navigating tough clients, burnout, and high‑pressure decisions.

Live from the ACES Conference in Minneapolis, I sit down with longtime friend and Apple MSP veteran Brian Best to dig into what makes this business‑focused Apple event so different from the typical tech show. We talk real‑world lessons from twelve years of ACES, scaling a Mac‑centric MSP, and how Windows and Apple shops can actually win together instead of avoiding each other’s worlds.

Clients are not firing MSPs because of bad tools; they are walking away because they feel ignored, unseen, and “not important.” Lisa Shorr joins me to show how better soft skills, branding, and intentional AI use can turn your team into high‑trust, client‑facing pros who keep MRR growing instead of leaking out the back door

I sit down with my friend Colin Knox from Gradient to talk about where MSPs are leaking revenue, how Managed Billing Reconciliation actually protects your margins, and why so many of us still struggle to show up consistently in our marketing. We also get real about AI-driven content, social media “autopilot,” and the lies we tell ourselves about growth as MSP owners.

In this episode, I kick off our Money, Marketing & Growth Month with a candid conversation with Laura Johns, founder of The Business Growers and host of the “Get More MSP Leads” podcast. We get real about why so many MSPs keep throwing money at random tactics—Google Ads, canned social, cold-calling vendors—without ever building a true growth engine underneath.

I walk through a real client project that pushed me into the cloud with VULTR instead of AWS or Azure, and then pull back the curtain on what’s really happening with vendors, margins, commissions, and partner programs in our world. Along the way, I talk about SLIDE vs Datto, AppRiver’s partner changes, solo tech “trunk slammer” stigma, Money Marketing and Growth Month, and how I’m keeping MB Systems steady while the industry keeps shifting.

I sit down with Brian Higgins from Aditum Connect to break down how MSPs can turn multi-tenant buildings into high-margin, white-labeled ISP revenue without becoming full-blown telcos. We walk through the business model, contracts, tech stack, and real-world numbers so you can see exactly how this becomes a long-term, low-touch recurring revenue stream.

Hitting 1,000 episodes gave me the perfect excuse to bring back some of the original Podnutz Pro crew, look at how far the MSP and IT world has come, and share some real talk about burnout, work–life “balance,” and sticking with this crazy business. We get honest about the basics too—why DHCP, DNS, and real troubleshooting still matter, even in a cloud‑first, AI‑obsessed world.

I’m joined by Brian Weiss from iTech to dig into the real reason Copilot is “failing” for so many MSPs and clients: adoption, not technology. We walk through AI readiness, data governance, Purview, and how MSPs can turn Copilot into a strategic business tool instead of another line item.

A candid conversation with Larry Cobrin from MSPCFO on what your PSA is really telling you about client profitability, contribution per hour, and which customers you should probably fix or fire. We also dig into AI, private equity expectations, and why bad data can still wreck your decisions even with the best tools.

Most MSP owners wait too long to get serious about an exit, then wonder why their “baby” doesn’t get the valuation they expected. In this conversation with Amy Babinchak, we dig into her book “20 Questions Every Owner Asked Before Selling Their MSP” and break down what really drives value, what kills deals, and how to treat your MSP like the nest egg it actually is.

Vendors love to pitch “better, cheaper” tools, but Tom Wyant and I break down the real, often hidden cost of changing your MSP stack, from migration and data ownership to client disruption and staff confusion. We talk honestly about when it actually makes sense to switch, why I’ve stuck with my N-Able‑centered stack plus ThreatLocker and Liongard, and how to evaluate tools without blowing up what already works.