Dec. 17, 2025

2025 Holiday Party & ITB Podcast Awards (EP 951)

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This special holiday episode is the final live show of the year and the home of the 2025 ITB Podcast Awards, complete with guests, giveaways, and a heartfelt monologue from Uncle Marv. MSP leaders and vendors unpack the year in AI, automation, conferences, swag, hiring, and booth etiquette while celebrating top episodes, guests, and sponsors like ThreatLocker, LionGard, Bvoip, and TruGrid.

Show Notes
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Close out the year with a candid MSP roundtable featuring LionGuard’s Brook Lee, ABC Solutions’ Rayanne Buchianico, Bvoip’s George Bardissi, Domotz’s Destiny Bertucci, MSP CFO’s Larry Cobrin, and more. They cover Goldman Sachs 10,000 Small Businesses, PitchIT, AI-driven service delivery, conference strategy, and the business intelligence MSPs need to boost margins. Along the way, the ITB Podcast Awards crown best episode, best swag, and best guest while Uncle Marv reflects on 10 years of podcasting, community, and staying in the fight as an IT business owner.

Takeaways:

Hear a grounded recap of 2025’s AI, automation, and “managed intelligence” trends and what actually made it into MSP stacks.
Learn how Liongard evolved from asset change management into security dashboards, Threat Impact IQ, and Visual Insights Pro for actionable MSP data.
Pick up hiring insights on why there is not a talent shortage, just a sourcing problem, and how to grow tier-1 techs into higher-value roles.
Get candid vendor perspective on AI agents, customer experience, and why over-automation can destroy your client relationships.
Discover how MSP CFO helps identify profitable clients, agreements, projects, and engineers instead of just adding more endpoints.
Hear how ABC Solutions used PitchIT and Goldman Sachs 10,000 Small Businesses to design and market a new service with a 70-page growth plan.
Learn from Auvik vs Domotz episode feedback about monitoring, network visibility, and making tools truly actionable.
Take away practical conference tips for navigating podcast row, avoiding shiny object syndrome, and getting real ROI from events.
Get ideas for better swag strategy and booth etiquette, from meaningful giveaways to “no swipe if you’re not interested” behavior.
End the year with a motivational reminder to celebrate surviving, hiring, niching down, and just keeping your clients running.

Links from the Show

MSP CFO: https://www.mspcfo.com
ABC Solutions: https://www.abcsolutionsfl.com
Auvik: https://www.auvik.com
Thread (Matt Lynn): https://www.thread.co
SuperOps: https://www.superops.ai
Karl Palachuk: https://www.smallbizthoughts.com

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