Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
Uncle Marv's IT Business Podcast (Products, stories, and ti…
The IT Business Podcast is a show for MSPs (Managed Service Providers) and IT Professionals providing business network support and managed services. Each episode delivers products, stories, and tips that help the MSP and IT Pro run the business better, smarter, and faster, covering everything from pricing and packaging to operations, tools, and service delivery. You’ll hear candid conversations with working MSP owners, system admins, vendors, and industry leaders who share what’s actually working in the field, including hard lessons, success stories, and the occasional “what not to do.” Topics regularly include managed services best practices, cybersecurity and compliance, Microsoft 365 and cloud, automation and documentation, vendor selection and stack building, plus the day-to-day realities of running a modern IT business. Hosted by longtime IT business owner and podcaster Marvin “Uncle Marv” Bee, the show blends real talk, practical advice, and a lighthearted tone so the MSP and IT Pro behind the network can learn, laugh, and get better every week.
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Nov. 19, 2025

Impossible Goals That Transform MSPs (EP 944)

Impossible Goals That Transform MSPs (EP 944)
Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
Impossible Goals That Transform MSPs (EP 944)

Uncle Marv and Keith Ellis dive deep into the difference between standards and best practices, tackling why “average” is no longer enough for MSPs. The conversation offers actionable advice and frameworks for breaking free from industry commoditization and the “success prison” so many tech entrepreneurs face.​

Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.

Takeaways:

  • Understand the difference between standards and best practices—and why best practices alone will commoditize your MSP
  • Learn to set and commit to impossible goals for business growth
  • Discover Keith Ellis’ “magic questions” method to spark breakthroughs
  • Practical ways to differentiate your business beyond certifications
  • Insights on building trust so clients never want to leave
  • Strategies for escaping the “success prison” and enjoying more freedom
  • How to educate clients on your value and avoid the price race
  • Keith’s recommended books and free resources for MSPs
  • Sponsor links for tools to strengthen cybersecurity (ThreatLocker)
  • Mindset shifts for simplifying growth, hiring, and scaling your tech firm

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