Nov. 19, 2025
Impossible Goals That Transform MSPs (EP 944)
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Uncle Marv and Keith Ellis dive deep into the difference between standards and best practices, tackling why “average” is no longer enough for MSPs. The conversation offers actionable advice and frameworks for breaking free from industry commoditization and the “success prison” so many tech entrepreneurs face.
Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.
Takeaways:
- Understand the difference between standards and best practices—and why best practices alone will commoditize your MSP
- Learn to set and commit to impossible goals for business growth
- Discover Keith Ellis’ “magic questions” method to spark breakthroughs
- Practical ways to differentiate your business beyond certifications
- Insights on building trust so clients never want to leave
- Strategies for escaping the “success prison” and enjoying more freedom
- How to educate clients on your value and avoid the price race
- Keith’s recommended books and free resources for MSPs
- Sponsor links for tools to strengthen cybersecurity (ThreatLocker)
- Mindset shifts for simplifying growth, hiring, and scaling your tech firm
Links from the show:
- Keith Ellis (Speaker/Coach): https://keithellis.com
- Magic Questions 2.0 (Book): https://amzn.to/4piFSbg
- Work Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required)
- Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2d
- It's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754
SPONSORS:
- Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
- Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
- Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
- Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
- Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
- Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
- Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready
SHOW MUSIC:
- Item Title: Upbeat & Fun Sports Rock Logo
- Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
- Author Username: AlexanderRufire
- Item License Code: 7X9F52DNML
SHOW INFORMATION:
- Website: https://www.itbusinesspodcast.com/
- Host: Marvin Bee
- Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
- Become a monthly supporter: https://ko-fi.com/itbusinesspodcast
