Laura Jeter

Director of Sales

I live and grew up in Northeast Ohio just outside of Akron. I started in IT at the young age of 17 as a computer operator for mainframe computers. From there I moved into telecommunications as a telecom manager for a consumer technology company with a 200 seat call center managing complex voice systems. I’ve been in the MSP/VAR space for over 20 years doing everything from Project Management, Client Success, Sales and Sales leadership working with upper mid- market and enterprise level clients. Most of my time has been spent in IT Infrastructure, but I also have experience in software services and support.

I have two grown children and a small dog named Peanut. In my spare time I love hiking, boating and traveling.

Selling MSP Services Without “Selling” (983)

983

March 27, 2026

Selling MSP Services Without “Selling” (983)

I’m joined by sales leader Laura Jeter from Vector Security Networks to unpack how a “big” MSP thinks about co‑managed IT, service desk vs. help desk, and working alongside smaller providers instead of competing with them. We walk through how her team uses tools like LinkedIn Sales Navigator and deep account research to find the right IT decision‑makers and build trust in high‑stakes cybersecurity and network projects. If you’re trying to grow your managed services practice, this conversation will help you rethink lead generation, vendor relationships, and your overall MSP growth strategy.

Guest: Laura Jeter

Listen to the Episode