
Managing Partner
Justin Maxwell is a tax and wealth strategist who helps founder‑operators turn profitable businesses into true wealth‑building assets instead of just high-paying jobs. He is a partner at Big Life Financial, where he focuses on aligning tax planning, wealth management, and business growth so owners can build durable wealth and create generational impact.
His core expertise spans proactive tax strategy, family-office style planning for owner-led businesses, and designing exits where the company can be sold or recapitalized on the owner’s terms. He has worked with clients on billions of dollars in business exits and is known for helping business owners transform their largest expenses into wealth while reducing tax drag on their growth.