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Fernando and Gregory take a moment to walk us through their innovative platform, designed to compete with Tech Tribe on a global scale.
We understand how vital lead generation is for MSPs and the significance of influential leadership coupled with effective messaging. We also highlight the transition from a break-fix model to a proactive approach and the critical role of a solid contract in MSP protection. We tackle the common marketing challenges MSPs face and discuss why hitting a growth plateau might signal a need for a change in leadership.
The final segment of our chat takes us through the fascinating world of paywalls, marketing, and conversions. We discuss the necessity of tracking visitors to websites, and the techniques for effectively converting these visitors.
=== Time Stamps
- (0:05:30) - Uncle Marv rant about "junior" and eBay return
- (0:11:53) - Introduction to MSP Corne
- (0:14:45) - Discussion on the importance of effective leadership and messaging in lead generation for MSPs.
- (0:17:05) - Insight on the transition from a reactive to a proactive model in IT and the challenges that come with it.
- (0:21:15) - The importance of a solid contract for MSP protection; Strategies on how IT firms can increase their revenue.
- (0:32:24) - Deep dive into the world of paywalls, marketing, and conversions.
- (0:35:45) - Discussion on the importance of tracking visitors to websites and techniques for effectively converting these visitors.
- (0:52:40) Florida Man and a fox stealing breakfast burritos
=== Links from the show
Question of the Month: https://www.itbusinesspodcast.com/p/monthly-q/
- What is your most unique or memorable gift that you've given to a client to say thank you?
MSP Corner Facebook Page: https://www.facebook.com/groups/mspcorner
MSP Corner LinkedIn Page: https://www.linkedin.com/company/msp-corner/
Florida Man Proposes to Girlfriend with a hot dog: https://tinyurl.com/4ach78cn
Florida Man Robs Wendy's with Alligator: https://tinyurl.com/3jnn5btf
===
Get your NetAlly CyberScope from Amazon: https://amzn.to/3qwDdSR
=== Upcoming Evnts
https://techconunplugged.com/: September 7-10, 2023, at the Delta Hotels by Marriott Woodbridge in New Jersey. TechCon Unplugged is a conference for IT business owners featuring expert presentations, hands-on workshops, peer panels, and breakout sessions to help grow your business.
https://www.dattocon.com/: October 2-4, 2023, at the Intercontinental in Miami Florida. DattoCon is an annual educational and networking event for Managed Service Providers (MSPs) in North America. The conference provides valuable insights into the latest trends and technologies in the MSP industry, with breakout sessions covering topics ranging from cybersecurity to personnel management.
=== Show Information
Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
=== Show Sponsors
Presenting Sponsor: NetAlly: https://www.netally.com/
Live Show Partner: Computers Done Right: https://computersdoneright.com/
Live Show Partner: Instant Houescall: https://instanthousecall.com/
=== Support the Show
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.patreon.com/join/itbusinesspodcast?
One-Time Donation: https://www.buymeacoffee.com/unclemarv
Fernando Leon
CEO
As vice president of sales and marketing, Fernando Leon leverages decades of experience in marketing, sales management and technology to provide high-level advice for the MSP industry.
Fernando joined Single Point of Contact as vice president of sales and marketing back in 2001. In this role he was responsible for leading new business development and marketing to the channels. He also implemented an online marketing strategy that has generated hundreds of meetings with quality prospects.