Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
Uncle Marv’s IT Business Podcast: Practical Business Advice…
Running a managed service provider (MSP) or IT services business takes more than technical expertise. You need to win customers, grow revenue, protect profitability, manage vendors, deliver great service, and keep up with a changing IT industry. That’s where Uncle Marv comes in.

Hosted by longtime IT business owner Marvin Bee, aka Uncle Marv, the IT Business Podcast delivers practical business advice, real-world lessons, candid conversations, and industry insights to help MSP owners, IT service providers, IT consultants, system administrators, and technology professionals run their businesses better, smarter, and faster.

Topics include MSP business growth, pricing and profitability, sales and marketing, managed services operations, cybersecurity, compliance, Microsoft 365, cloud services, automation, service desk efficiency, vendor management, technology stack decisions, and customer relationships.

Hear from experienced MSP owners, IT business leaders, industry experts, and technology vendors about what works, what doesn’t, and what it takes to build a stronger IT business. Get an honest look at industry trends, vendor claims, emerging technologies, and the decisions that affect your customers, your team, and your bottom line.

Whether you’re starting an MSP, growing an established IT services company, managing client networks, or looking for better tools and smarter ways to work, Uncle Marv brings the conversation back to what matters: practical knowledge you can put to work.

Run your business better, smarter, and faster.
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July 26, 2023

548 PitchIT Vendor Spotlight: HacWare

548 PitchIT Vendor Spotlight: HacWare
Uncle Marv’s IT Business Podcast: Practical Business Advice for MSPs and IT Professionals
548 PitchIT Vendor Spotlight: HacWare

Guests: Tiffany Ricks is the founder and CEO of HacWare, and Juan Fernandez, the Global Channel Chief for HacWare.
HacWare is an IA-driven cybersecurity training platform that helps organizations combat phishing attacks and BEC scams.

In this episode of the IT Business Podcast, host Marvin Bee speaks with Juan Fernandez, the channel chief, and Tiffany Ricks, the founder of HacWare. HacWare is a startup competing in ConnectWise's PitchIT program, which aims to find vendors with emerging technologies that complement ConnectWise's ecosystem and support MSPs.

HacWare provides a 100% automated phishing simulation and security awareness training platform to educate end-users on identifying and avoiding phishing attempts. Their platform utilizes generative AI to create targeted phishing simulations based on real phishing trends and user vulnerabilities. HacWare's reporting goes beyond simple pass/fail results, providing insights into risky user behaviors and the potential cost of security breaches to the organization.

Key Takeaways:

  • HacWare is an automated phishing simulation platform using generative AI for targeted training.
  • HacWare's reporting offers insights into risky user behaviors and potential costs of security breaches.
  • HacWare's platform helps MSPs save time, increase revenue, and provide value to their customers.
  • HacWare distinguishes itself through its unique generative AI capabilities, compliance support, and partner support program.

Website: https://www.hacware.com/

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PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.

The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.

Interested but still have questions? Email PitchIT@ConnectWise.com.

Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit

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Tiffany Ricks

Tiffany Ricks is the founder and CEO of HacWare, Inc., an AI-driven email security awareness API and platform that provides intelligent phishing simulations and other cybersecurity services. Prior to founding HacWare, Tiffany worked as an ethical hacker and saw firsthand how difficult it was for companies to protect themselves from phishing attacks.

Juan Fernandez Profile Photo
Juan Fernandez

Founder / Chief Encouragement Officer

Juan Fernandez is the co-founder of Summit Holdings and the architect behind its MSP-as-a-Service operating model, designed to help MSPs scale faster with US-based, ITIL-aligned service delivery. A long-time MSP owner and operator himself, Juan has built and led high-performing teams focused on cybersecurity, managed services, and standardized frameworks that drive profitability and consistency for providers. He’s widely recognized in the channel as a speaker and strategist around MSP 5.0, AI-driven operations, and community-first growth, and now uses that experience to give MSPs an “elastic service provider” backend they can bolt on without sacrificing client relationships.

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