Your Reputation Defines You. Is yours worth talking about?
Bobby Gillespie is an author, entrepreneur, scholar, award-winning designer, creative director, and author of "Build Your Brand Like You Give A Shit".

One of the biggest mistakes people make is not taking the time to define their brand, including their values, purpose, and mission. Without a clear understanding of what your brand stands for, it's difficult to communicate it effectively to your audience or clients.


Buy Bobby's Book:

"Build Your Brand Like You Give A Shit" is a book by Bobby Gillespie that focuses on understanding and focusing a brand on values that matter. The book emphasizes the importance of embracing your purpose and unleashing your potential to build a brand that stands out from the rest. By looking the same as everyone else, you can't possibly build awareness, engagement, and word-of-mouth marketing. Instead, you should focus on values that matter to you and your customers.


Propr Website:

Propr is a brand strategy and creative agency that offers a range of services to help businesses build their brand, improve their visibility, and connect with their target audience. 


Florida Man:


=== Techcon Unplugged 2023

September 7-10 at the Delta Hotels in Woodbridge, NJ. 

Get your early bird ticket for $199 through March 31.

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Bobby GillespieProfile Photo

Bobby Gillespie

Founder and Principal

Bobby Gillespie, author of the book, Build Your Brand Like You Give Sh*t, is known for his creativity and design chops, and since starting his brand-growth agency Propr in 2014, he has expanded his problemsolving prowess for brands far beyond design. With a focus on simplifying the complex, he speaks, writes, and advises growth-focused leaders to ditch the gimmicks and embrace their purpose to achieve sustainable, scalable, and fulfilling success.

Born and raised in Philadelphia, he lives in Baltimore with his wife, kids, and dogs.