From Dentist to MSP: Building a Profitable Dental IT Niche (EP 1085)

Dr. Lorne Lavine, better known as The Digital Dentist, joined me to talk about building an IT business that serves one vertical and serves it well. Before becoming an MSP owner, Lorne practiced periodontics, which gave him a real advantage when he started helping dental offices with technology, software decisions, networks, HIPAA, and cybersecurity.

We talked about how he grew through credibility, referrals, writing, speaking, and staying focused on dentists instead of trying to support every kind of business. There are some solid lessons here for any MSP: niche down, understand the customer’s world, do profitable risk assessments, avoid racing to the bottom on price, and build your role around the work you actually enjoy doing.

=== Guest: Dr. Lorne Lavine, The Digital Dentist

• Website: https://www.thedigitaldentist.com/
• LinkedIn: https://www.linkedin.com/in/digitaldentist

=== Shout Outs

• Robin Robins / Technology Marketing Toolkit: https://www.technologymarketingtoolkit.com/
• Jennifer Bleam: https://www.linkedin.com/in/jennifer-bleam/
• Nigel Moore / The Tech Tribe: https://thetechtribe.com/

=== Companies / Vendors / Products / Books

• Henry Schein: https://www.henryschein.com/
• Patterson Dental: https://www.pattersondental.com/
• Carestream Dental: https://www.carestreamdental.com/en-us/
• Open Dental Software: https://www.opendental.com/
• Curve Dental: https://www.curvedental.com/
• Planet DDS: https://www.planetdds.com/
• DentalTown: https://www.dentaltown.com/
• U.S. Department of Health and Human Services: https://www.hhs.gov/
• Office for Civil Rights, HHS: https://www.hhs.gov/ocr/
• Dentrix: https://www.dentrix.com/
• Dentrix Ascend: https://www.dentrix.com/products/dentrix-ascend
• Open Dental: https://www.opendental.com/
• Denticon: https://www.planetdds.com/denticon/

=== SPONSORS:

• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
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• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC:

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
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=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
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