April 30, 2025

The Myth of the MSP Easy Button (EP 821)

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The Myth of the MSP Easy Button (EP 821)

Uncle Marv tackles the uncomfortable truth that running an IT business is inherently challenging, regardless of size or experience level. Through three recent conversations with IT professionals at different career stages, he illustrates how many are searching for easy solutions in an industry that demands continuous adaptation, relationship management, and technical expertise.

In this compact midweek episode, Uncle Marv opens by explaining his upcoming client office move in Tampa, which involves coordinating with cable providers, moving copiers, handling door access systems, and managing ISP cutover with limited preparation time.

He then covers significant industry news from the recent Kaseya Connect 2025 conference, including the release of Kaseya 365 Ops platform, a new SIEM solution, and notably, free Datto backup hardware with three-year commitments. Additional news highlights ESET's integration with Kaseya VSA X, Huntress's enhanced identity threat protection that has already protected over 1.8 million identities, and Synchro's new XMM platform that consolidates RMM, PSA, and Microsoft 365 management.

The episode's main focus is a candid exploration of why IT business "isn't supposed to be easy," illustrated through three recent conversations. Uncle Marv recounts discussions with a junior MSP owner expecting to immediately charge premium rates without building value, an industry veteran struggling to adapt to cloud-based solutions and remote work realities, and a larger MSP facing inventory and distribution challenges. Throughout these stories, Uncle Marv emphasizes that different business stages bring different problems, and there are no magical solutions or easy buttons in IT service delivery.

The show concludes with humorous Florida news stories about a man attempting a break-in while completely naked and a woman arrested for selling human bones through her curiosity shop.

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