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Kristin Spiotto

Kristin Spiotto Profile Photo

Co-Founder & CEO

Kristin Spiotto is the co-founder and CEO of Decoded. Coming from a background in tech, she cares deeply about businesses who sell an exceptional product, but struggle to clearly describe it. She has merged her love for great storytelling and powerful marketing to help her clients build a messaging strategy that wins more of the right customers.

In 2020 Kristin co-founded Decoded with her dear friend and longtime colleague Annie Mosbacher. They combined their strengths to build a marketing and retention strategies firm that is dedicated to delivering quick wins that yield long-term results.

Kristin lives in Los Angeles with her family and dedicates any extra time she has to playing Lego with her sons, cooking delicious food and making beautiful quilts.

Dec. 16, 2025

Techies, Trekkies & Star Trek Fandom (EP 950)

Uncle Marv brings together marketer and lifelong Trekkie Kristin Spiotto, MSP and convention regular Joe Balsarotti, and legendary Star Trek insider Lolita Fatjo for a fast‑moving, story‑packed conversation about Trek and tech. The group explores how Starfleet principles, clear “North Star” goals, …
Nov. 11, 2025

Measuring MSP Marketing Success (EP 932)

Kristin Spiotto shares how her company Decoded evolved from a messaging-focused agency to a full-service marketing partner for tech companies, emphasizing goal-driven roadmaps and measurable ROI strategies. She dives into AI’s role in marketing and why tech firms must integrate messaging clarity wi…
Oct. 4, 2024

719 Crafting Your MSP Brand Story with Decoded Strategies

In this episode of the IT Business Podcast, Uncle Marv sits down with Annie Mosbacher and Kristin Spiotto from Decoded Strategies to explore the power of storytelling in marketing for MSPs. The duo shares insights on crafting compelling brand narratives, avoiding common marketing pitfalls, and leve…