John Guido

John Guido is the founder and CEO of P2P Global, a first-of-its-kind partner-to-partner collaboration marketplace designed for today’s IT channel. With a 30-year track record leading global channel strategy at IBM—including oversight of multi-billion-dollar relationships with distributors —John brings deep expertise in go-to-market innovation, partner enablement, and ecosystem transformation.

At P2P Global, he’s redefining how technology vendors, solution providers, and MSPs scale their business—by enabling frictionless partner discovery and collaboration. Under his leadership, P2P is helping partners become orchestrators, not just operators—solving for skill gaps, accelerating time-to-value, and unlocking revenue opportunities across multi-vendor, service-centric solutions.

John is leading the charge in developing a platform-based approach that transforms how partners collaborate—efficiently, securely, and at the opportunity level—delivering a scalable and trusted model for the future of ecosystem engagement.