Jan. 21, 2026

Building a Community‑First Vendor with ImmyBot (955)

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Channel chief Tara Rummer returns to share how ImmyBot is growing as a community‑first company in 2026. She and Uncle Marv dig into leadership planning, AI debates, partner experience, and what it really means to support MSPs without turning every interaction into a sales pitch.

Show Notes
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This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.

Why listen

Hear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.
Learn why they question whether features really need AI and how they avoid AI for AI’s sake.
Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.
Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.
Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.
Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.
Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.

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