Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
Uncle Marv's IT Business Podcast (Products, stories, and ti…
The IT Business Podcast is a show for MSPs (Managed Service Providers) and IT Professionals providing business network support and managed services. Each episode delivers products, stories, and tips that help the MSP and IT Pro run the business better, smarter, and faster, covering everything from pricing and packaging to operations, tools, and service delivery. You’ll hear candid conversations with working MSP owners, system admins, vendors, and industry leaders who share what’s actually working in the field, including hard lessons, success stories, and the occasional “what not to do.” Topics regularly include managed services best practices, cybersecurity and compliance, Microsoft 365 and cloud, automation and documentation, vendor selection and stack building, plus the day-to-day realities of running a modern IT business. Hosted by longtime IT business owner and podcaster Marvin “Uncle Marv” Bee, the show blends real talk, practical advice, and a lighthearted tone so the MSP and IT Pro behind the network can learn, laugh, and get better every week.
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July 19, 2023

540 PitchIT Vendor Spotlight: B2BToolbox

540 PitchIT Vendor Spotlight: B2BToolbox
Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
540 PitchIT Vendor Spotlight: B2BToolbox

Guest: Norm McConkey, Founder and CEO of B2BToolbox
B2BToolbox is a company that provides e-commerce and digital marketing services to technology resellers.

In this episode of the IT Business Podcast, Uncle Marv interviews Norm MacConkey from B2B Toolbox, formerly known as MPS Toolbox. B2B Toolbox provides a turnkey e-commerce solution for ConnectWise resellers, allowing them to create an online storefront and sell a wide range of products, including IT hardware and software. The platform enables customers to easily browse, select, and purchase products without the need for direct interaction. B2B Toolbox also offers marketing services to help drive traffic to the resellers' websites. The episode discusses the benefits of offering e-commerce capabilities and emphasizes the importance of capturing revenue from hardware and software sales that might otherwise go to larger retailers like Amazon. The host and guest express their enthusiasm for B2B Toolbox's participation in the ConnectWise Pitch It competition and their hope to be selected as one of the finalists.

Highlights:

  • The 2023 ConnectWise Pitch It program is a Shark Tank competition for innovative startup companies that can support the mission of managed service providers (MSPs).
  • The first-place winner receives $70,000, the second-place winner receives $30,000, and the third-place winner receives a fictitious prize (mentioned humorously in the podcast).
  • B2B Toolbox (formerly MPS Toolbox) provides a turnkey e-commerce solution for ConnectWise resellers, enabling them to create an online storefront for selling a wide range of products.
  • Customers can easily search, browse, and purchase products from the resellers' websites without the need for direct interaction.
  • B2B Toolbox offers marketing services to help drive traffic to the resellers' websites and increase online sales.
  • The platform allows resellers to exclude products or categories they don't want to sell and ensures customers have access to products suitable for their business needs.
  • B2B Toolbox emphasizes the importance of capturing revenue from IT hardware and software sales, which can account for a significant portion of customer spending.

Website: https://theb2btoolbox.com/

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PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.

The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.

Interested but still have questions? Email PitchIT@ConnectWise.com.

Join the PitchIT waitlist for next year: https://www.connectwise.com/theitnation/pitchit

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Sean Lardo
Norm McConkey
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