In this episode of the IT Business Podcast, Uncle Marv interviews Norm MacConkey from B2B Toolbox, formerly known as MPS Toolbox. B2B Toolbox provides a turnkey e-commerce solution for ConnectWise resellers, allowing them to create an online storefront and sell a wide range of products, including IT hardware and software. The platform enables customers to easily browse, select, and purchase products without the need for direct interaction. B2B Toolbox also offers marketing services to help drive traffic to the resellers' websites. The episode discusses the benefits of offering e-commerce capabilities and emphasizes the importance of capturing revenue from hardware and software sales that might otherwise go to larger retailers like Amazon. The host and guest express their enthusiasm for B2B Toolbox's participation in the ConnectWise Pitch It competition and their hope to be selected as one of the finalists.

Highlights:

• The 2023 ConnectWise Pitch It program is a Shark Tank competition for innovative startup companies that can support the mission of managed service providers (MSPs).
• The first-place winner receives $70,000, the second-place winner receives $30,000, and the third-place winner receives a fictitious prize (mentioned humorously in the podcast).
• B2B Toolbox (formerly MPS Toolbox) provides a turnkey e-commerce solution for ConnectWise resellers, enabling them to create an online storefront for selling a wide range of products.
• Customers can easily search, browse, and purchase products from the resellers' websites without the need for direct interaction.
• B2B Toolbox offers marketing services to help drive traffic to the resellers' websites and increase online sales.
• The platform allows resellers to exclude products or categories they don't want to sell and ensures customers have access to products suitable for their business needs.
• B2B Toolbox emphasizes the importance of capturing revenue from IT hardware and software sales, which can account for a significant portion of customer spending.

Website: https://theb2btoolbox.com/

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PitchIT is an annual accelerator program created by ConnectWise in 2018 to incubate growth in startup integration partners dedicated to the MSP space. The company is offering small companies the chance to take part in a 16-week program where participants receive a thorough business assessment, gain coaching from industry experts, earn placement on the ConnectWise marketplace, engage in co-marketing and more.

The finalists are selected to present their solutions on the center stage at IT Nation Connect. The PitchIT 2023 program is officially underway, and 27 companies have been selected to participate in the program.

Interested but still have questions? Email PitchIT@ConnectWise.com.

Join the PitchIT  waitlist for next year: https://www.connectwise.com/theitnation/pitchit

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