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Guest: Brittany Hodak, a renowned keynote speaker and author.
Brittany authored the book titled "Creating Superfans: How To Turn Your Customers Into Lifelong Advocates."
Marvin Bee interviews Brittany Hodak, a keynote speaker and author, at the ASCII Edge event in Clearwater, FL. Brittany discusses the importance of customer experience in today's experience economy and how businesses can create super fans by focusing on intentional experience design. She shares examples from her own company and highlights the need to elevate customer experiences throughout their journey. Brittany also mentions her podcast, newsletter, and upcoming book, all centered around creating super fans. She offers her services to help businesses design and measure their customer experience strategies.
Website: https://brittanyhodak.com/
Get her book, Creating Superfans: https://amzn.to/46ohQDc
Timestamped Bulleted Highlights:
0:28: Introduction of Brittany Hodak as a keynote speaker at the ASCII Edge event.
2:09: Brittany explains her background as a former founder of the Superfan Company and her transition to speaking and writing.
4:27: The importance of customer experience in the current experience economy.
6:33: Creating super fans by focusing on how the service makes customers feel.
10:26: Overcomplicating customer experience and the need for intentional experience design.
14:04: Brittany's offer of intentional experience design days to help businesses design and measure their customer experience strategies.
15:37: Brittany's podcast, newsletter, and book, all titled "Creating Super Fans."
17:17: Brittany's visit to Clearwater, FL, and her plans to explore the area with her family.
19:02: Marvin Bee expresses gratitude to Brittany and expresses interest in having her back for a full podcast episode.
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The ASCII Edge conference was held in Tampa, Florida on June 21-22, 2023. The conference is designed for MSPs (Managed Service Providers) to come together, share best practices, and learn from one another's experiences. The event was held at the Hilton St. Petersburg Carillon Park. There were private peer meetings of ASCII members, networking opportunities, and time to meet with sponsors. The conference also had a focus on cybersecurity, with a private meeting about the Conceal secure browser extension.
#asciiedge #podcast #itbusinesspodcast
Brittany Hodak
Brittany Hodak is an award-winning business leader, international keynote speaker, and co-founder of The Superfan Company, a fan-engagement agency that has created successful campaigns and products for globally recognized brands. She is an expert in creating and automating experiences that convert customers into devoted superfans. Brittany's signature keynote, Creating Superfans, can be customized to meet the needs of any audience.